Video marketing is a powerful asset for small businesses, especially local small businesses. Why should you invest in video? Here are 10 of the best reasons!
- Videos Help Customers Understand Your Products & Services
Videos can help show the value of your products and services in a way that text, images and other traditional marketing elements simply can’t match.
- You’ll Create Memorable Ads
80% of people can remember video ads they see online – which is much higher than text or image-based ads!
- You Can Get More Click-Throughs
60% of marketers say that video boosts click-through rate on email ads and other ads by up to 2-3x – so you can boost your overall conversion rate easily with video.
- You Can Rank Higher In SEO
Uploading videos to YouTube and other video platforms lets you rank for keywords that may be impossible to get with traditional search engines. Considering that YouTube is technically the #2 highest-rated search engine in the world, this is a big deal!
- You Can Provide Educational Content
Don’t just market to your customers – educate them about your products and services and how they work. By doing so, you’ll provide actionable, relatable content that will encourage them to buy from you!
- Your Brand Will Be More Relatable
Putting a human face to your brand can help you boost brand relatability, which will enhance sales. Customers are more likely to buy from companies that deliver unique content.
- Customers Already Want More Video Content
A survey from Hubspot showed that 54% of respondents wanted “more video content from brands that they support.”
- It’s Easy To Get Started
Smartphones have put a 1080p HD camera in every pocket. You don’t need fancy production values to get started with small business video marketing!
- Boost Facebook and Instagram Engagement
Many social media websites like Facebook and Instagram are focusing heavily on video content, which means you may be able to get more interactions and engagement!
- Get More Revenue & Sales
Video marketing directly translates to higher sales. Companies using video are growing revenue 49% faster than those that aren’t – you do the math!
Need Help With Small Business Video Marketing? Contact Provaro Marketing!
At Provaro Marketing, we can help you with small business video marketing, and ensure that your videos result in high engagement, more revenue, and a better brand image. Contact us now to get started – and enjoy all of the above benefits and more!
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