10 Reasons All Small Businesses Need Video Marketing

By Sarah Giometti | Digital Marketing

Mar 30
10 Reasons All Small Businesses Need Video Marketing

Video marketing is a powerful asset for small businesses, especially local small businesses. Why should you invest in video? Here are 10 of the best reasons!


  1. Videos Help Customers Understand Your Products & Services
    Videos can help show the value of your products and services in a way that text, images and other traditional marketing elements simply can’t match.


  1. You’ll Create Memorable Ads
    80% of people can remember video ads they see online – which is much higher than text or image-based ads!


  1. You Can Get More Click-Throughs
    60% of marketers say that video boosts click-through rate on email ads and other ads by up to 2-3x – so you can boost your overall conversion rate easily with video.


  1. You Can Rank Higher In SEO
    Uploading videos to YouTube and other video platforms lets you rank for keywords that may be impossible to get with traditional search engines. Considering that YouTube is technically the #2 highest-rated search engine in the world, this is a big deal!


  1. You Can Provide Educational Content
    Don’t just market to your customers – educate them about your products and services and how they work. By doing so, you’ll provide actionable, relatable content that will encourage them to buy from you!


  1. Your Brand Will Be More Relatable
    Putting a human face to your brand can help you boost brand relatability, which will enhance sales. Customers are more likely to buy from companies that deliver unique content.


  1. Customers Already Want More Video Content
    A survey from Hubspot showed that 54% of respondents wanted “more video content from brands that they support.”


  1. It’s Easy To Get Started
    Smartphones have put a 1080p HD camera in every pocket. You don’t need fancy production values to get started with small business video marketing!


  1. Boost Facebook and Instagram Engagement
    Many social media websites like Facebook and Instagram are focusing heavily on video content, which means you may be able to get more interactions and engagement!


  1. Get More Revenue & Sales
    Video marketing directly translates to higher sales. Companies using video are growing revenue 49% faster than those that aren’t – you do the math!


Need Help With Small Business Video Marketing? Contact Provaro Marketing!

At Provaro Marketing, we can help you with small business video marketing, and ensure that your videos result in high engagement, more revenue, and a better brand image. Contact us now to get started – and enjoy all of the above benefits and more!


Related Articles:
How Can Local Video Marketing Help Small Businesses?
Why Local Businesses Should Do Video Marketing
Improve Your Local Business Marketing with These 5 Video Ideas
How to Rank YouTube Videos in Google
What Are Local SEO Services for Small Business?

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.