The 12 Most Popular Websites in the World

By Sarah Giometti | Facebook

Apr 23

Most PopularWe’ve compiled a list of the 12 most popular websites in the world.  Not surprisingly, 10 of them are located in the US, and 2 are located in China.  We were going to list the top 10, but decided it was important to include LinkedIn in the list – making Facebook, Twitter, and LinkedIn the three most popular social media sites in the world, and all of them are in the top 10 of any type of website in the US.

Notice the number of sites linking to these most popular websites.  The key to SEO is inbound links – they make you an authority.  Each time another site links to your site, it is a “vote” for what your site is all about.  The more authority the site linking to you has, the more weight the inbound link carries.  However, it’s not the only thing that counts.

Let us help you make your site more popular with inbound marketing strategies!


1. Google

Google enables users to search the world’s information, including webpages, images, and videos.  It offers unique features and search technology.  4,884,039 other sites link to Google and it is also the most popular site in the US.

About 29% of visitors to Google come from the US, and roughly 26% of visits to Google consist of only one pageview. The time spent in a typical visit to the site is about twelve minutes, with 34 seconds spent on each pageview.

2. Facebook

Facebook is a social utility that connects people so that they can keep up with friends, upload photos, and share links and videos.  7,218,823 other sites link to Facebook and it is also the 2nd most popular site in the US.

Search engines refer approximately 4% of visits to it. The time spent in a typical visit to Facebook is roughly 24 minutes, with 55 seconds spent on each pageview. Relative to the overall population of internet users, this site’s audience tends to be users who browse from school and home; they are also disproportionately women.

3. YouTube

YouTube is a way to get your videos to the people that matter to you.  Upload, tag, and share your videos worldwide.  3,371,663 other sites link to YouTube and it is also the 3rd most popular site in the US.

Roughly 21% of visitors to the site come from the US. It has a bounce rate of about 34%.

4. Yahoo

Yahoo is a major internet portal and service provider offering search results, customizable content, chat rooms, free email, clubs, and pager.  2,015,936 other sites link to Yahoo and it is also the 4th most popular site in the US.

Roughly 32% of visits to the site consist of only one pageview. It is estimated that 31% of visitors to the site come from the US, it is also popular in Taiwan, where it is ranked #1. Compared with internet averages, the site’s audience tends to be aged 45–55 and over 65; they are also disproportionately women browsing from school and home.

5. Baidu.com

Baidu is the leading Chinese language search engine, and provides a “simple and reliable” search experience, strong in Chinese language and multi-media content including MP3 music and movies.  It was the first to offer WAP and PDA-based mobile search in China.  363,777 other sites link to Baidu and it is the number 1-ranked site in China.

6. Wikipedia.org

Wikipedia is a free encyclopedia built collaboratively using wiki software.  2,123,583 other sites link to Wikipedia and it is also the 6th most popular site in the US.

Relative to the overall population of internet users, the site’s audience tends to be users who browse from school and work; they are also disproportionately childless, both high- and low-income people under the age of 35 who have postgraduate educations. Visitors to the site spend approximately 5 minutes per visit to the site and 61 seconds per pageview. About 53% of visits to Wikipedia are bounces. It is estimated that 21% of this site’s visitors are in the US.

7. Live.com

Windows Live is a search engine from Microsoft.  185,482 other sites link to Windows Live and it is the 12th most popular site in the US.

Visitors to this site view an average of 6.6 unique pages per day. About 4% of visits to this site are referred by search engines. While approximately 16% of visitors to the site come from the US, it is also popular in Mexico, where it is ranked #5.

8. Blogspot.com

Blogspot.com and Blogger.com are one and the same.  It is owned and operated by Google and is a free service that allows people to create their own blog.  1,803,099 other sites link to Blogspot and it is the 11th most popular site in the US.

Visitors to the site view an average of 3.5 unique pages per day. Visitors to the site spend about five minutes per visit to the site and 51 seconds per pageview. Compared with internet averages, the site appeals more to users who browse from home and school; its visitors also tend to consist of women earning less than $30,000. 27% of Blogspot’s visitors are located in the US.  It is also popular in Indonesia, where it is ranked #4.

9. Twitter.com

Twitter is a social networking and microblogging service that utilizes instant messaging, SMS, and a web interface.  5,993,069 other sites link to Twitter and it is the 8th most popular site in the US.

It has a bounce rate of roughly 36%. Twitter’s visitors view an average of 4.8 unique pages per day. Visitors to the site spend roughly 7 minutes per visit to the site and 51 seconds per pageview.

10. QQ.com

QQ.com is China’s largest and most used Internet service portal.  460,152 other sites link to QQ and it is the 2nd most popular site in China.

11. Amazon.com

Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.  1,203,074 other sites link to Amazon and it is the 5th most popular site in the US.

Relative to the overall population of internet users, the site’s users are disproportionately Caucasian, and they are disproportionately moderately educated, childless women earning over $60,000 who browse from home. Visitors to this site spend approximately 38 seconds on each pageview and a total of ten minutes on the site during each visit. Amazon.com has a bounce rate of approximately 27%.

12. LinkedIn.com

A networking tool to find connections to recommended job candidates, industry experts and business partners. Allows registered users to maintain a list of contact details of people they know and trust in business.  1,237,729 other sites link to LinkedIn and it is the 10th most popular site in the US.

Search engines refer about 7% of visits to the site. The time spent in a typical visit to the site is approximately eight minutes, with 39 seconds spent on each pageview.

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.

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