By Sarah Giometti | Inbound Marketing
In an earlier blog post (Provide Value Through SEO), we explained how providing value to the search engines will help you achieve your SEO goals. That was an over-simplified explanation. The most important thing to remember in modern SEO strategies is this: if there is no value to the person who conducts the search, there […]
By Sarah Giometti | Advertising
You can generate traffic by placing ads with an online platform such as Google AdWords and get right to the top of the page on certain search results. Remember that you are always competing for those positions with other companies that have the same idea, and some keywords are easier to do this with than […]
By Sarah Giometti | Inbound Marketing
Why can’t the search engines find my website without spending all this time on SEO? They can, but that’s not who we’re looking for. We want the people who use the search engines to find your website. That’s an entirely different thing. If you just keep the same online brochure that you’ve always had, the […]
