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Content marketing is an effective way of attracting more potential customers to your website. But if you’re just getting started, you may be wondering how you can add more content to your website.
What’s the best way to maintain a constant, steady flow of content? In this blog from Provaro Marketing, we’ll take a look at 3 techniques and strategies you can use to add more content to your website.
1. Blog About Your Industry, Products & Related Topics
Blogging is a very important part of content marketing. Your blog is often the first thing a potential customer will stumble upon when researching your brand and your products or services – and it’s also a powerful tool for SEO (Search Engine Optimization). Not sure where to start? Just think about your industry, your products and services, and related topics.
For example, if you run a car wash and car detailing business, you could write a blog post such as “The Top 5 Mistakes To Avoid When Detailing Your Car.” Sharing your insider knowledge via blogging is a great way to educate consumers, build trust and authority in your brand, and improve your online presence.
2. Produce Video Content For Your Website
Video content is a great way to expand the type of content available on your website. It’s estimated that, by the end of 2021, the average person will watch more than 100 minutes of video content per day.
There are a lot of different types of videos you can make and share with your customers, such as “how-to” videos, product demos and overviews, webinars, interviews, customer testimonials, Q&As, vlogs (video blogs), and much more.
Creating video content may seem intimidating, but it’s easier than ever thanks to modern technology. For more basic videos such as vlogs, all you need to get started is a webcam or a smartphone. And if you want to explore your options for more complex video content, marketing agencies like Provaro Marketing are here to help.
3. Expand Existing Content
You don’t always have to create completely new content to get more page views and boost your SEO rankings. Search engines like Google like fresh, updated content – so instead of creating an entirely new post or webpage, you can republish your existing content and expand it with new information.
You can even expand existing content to use it in an entirely different way – for example, you could take an existing blog post, expand it and add more detail, and turn it into a whitepaper or an eBook that’s available as a free download on your website. Repurposing content in this way helps you expand the amount of content available on your website without having to constantly create new posts from the ground up.
Need Help With Content Marketing? Contact Provaro Marketing Today!
Adding content to your website isn’t easy – especially if you don’t have much experience in digital marketing. So turn to the pros at Provaro Marketing.
We’re experts in content marketing, and can help you develop a cost-effective content strategy that will bring in more customers, build brand authority, and help you reach your business goals.
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As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.
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