3 Tips to Manage and Improve Online Brand Reputation

By Sarah Giometti | Local SEO

Sep 15
3 Tips to Manage and Improve Online Brand Reputation

Online reputation management is extremely important to the success of your business. It’s worth investing time and money into it if you want your business to succeed.

A well-planned and executed online reputation management strategy not only has a significant impact on a business’s search rankings but also strengthens a company’s long-term brand equity.

Building trust with followers will encourage more engagement, traffic, and sales. It’s also one of the most overlooked aspects of marketing. Let’s look at some quick tips for establishing trust with your followers.

Show Social Proof

There is a psychological trend that people are more likely to buy a product if they see others enjoying it. User reviews are crucial to building your reputation because people find testimonials more trustworthy than traditional marketing materials.

Your customers should be able to share feedback with other potential customers. It will help people trust that you’re everything you claim to be. Linking to third-party testimonials from other vendors, trusted industry authority figures or other high-profile people can improve your website’s credibility.

Tending to your audience’s needs is the most important factor in managing and improving your online brand reputation.

Create a Conflict Resolution Plan

You will inevitably hear from people who don’t appreciate your brand. It’s impossible to please everyone, no matter how hard you try. If you don’t have a plan in place for handling customer complaints, you may be unknowingly putting your company’s reputation at risk.

An effective way to resolve customer complaints on social media is to privately direct them to a solution. Instead of focusing on the problems they encountered, concentrate your efforts on getting their issue resolved.

Additionally, you’ll want to use tools that track social media activity about your brand. Doing this will allow you to see what customers are saying about your business when they are not on your page.

Respond To Every Review

Not only do your customers want to see others using and enjoying your products or services, but they want to see that your customers matter to you. This is why responding to every single review is an important part of any online reputation strategy. By thanking your customers for taking the time to leave a positive review, it shows that you are engaged in your business and appreciate the customers that you already have, and that you’ll appreciate and take care of any new ones that come along.

One the occasion that you get a negative review, promptly replying and actively trying to resolve the issue goes a long way too. It shows that you take constructive criticism to heart and want to do better in the future. This says a lot about the values of your business to your existing and future customers online.

Over to You

If you’re ready to take your local SEO to the next level and improve your conversion rate and traffic, then you should get in touch with our experts. We also encourage you to try our free local SEO audit for your business.

To get started, let’s talk about what you’d like to achieve and how we can help. Call Provaro Marketing at 707-595-7002 or fill out the contact form on our website to schedule a consultation.

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Understanding Why Reputation Management Is Crucial To Your Marketing Strategy
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Best Google My Business Optimization Strategy To Rank Locally
What To Do If Your Business Is Not Showing Up On Google

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.