4 Inbound Link Building Strategies to Help Your Site Rank Higher

By Sarah Giometti | Google

Dec 08
4 Inbound Link Building Strategies to Help Your Site Rank Higher

Need to improve your link-building strategy? You’ve come to the right place! Building links is an integral part of your website’s SEO effort. The more high-quality links you can generate, the more Google and other search engines know your website content is relevant, and place your link higher up in the results.

While internal linking is easy for websites to create, backlinks are a different story. These are the links posted on other websites that redirect the user back to your site. Generating backlinks is one of the most difficult parts of any SEO effort, but it can be done effectively if you follow these 4 link building strategies:

Write Guest Blogs

This is perhaps one of the easiest ways to generate high-quality backlinks. If you can find certain blogs and websites in your niche, and offer them your expertise and industry know-how to achieve two goals:

  • Bring your vision and perspective to an established audience that might not know your business (and encourage them to check out your site if they enjoy the content you provide;)
  • Create quality backlinks with minimal effort.

Say Something About Your Industry

Thanks to the internet, even small niches can find a larger audience. As a result, if you want others in your niche to link to your website, you should be creating something worth sharing, both for individuals and other businesses.

For example, you could create a whitepaper discussing certain prominent trends, or use your own clients to create a case study showing a certain tool or strategy in action.

Give Something Valuable for Free

This ties into the second strategy in this list, and it’s just as effective. If you can create something such as a tool or a course, and offer it for free, you can increase the chances of said tool or course being promoted by others, and linking it all back to your site.

For instance, say you create a free course on how to start an online business in your specific niche. You can promote it on your site, but others in your niche who might discuss your topic, or the wider topic of being an entrepreneur could very well include your course in their posts too. And thus, new backlinks are generated!

Improve Your PR

With digital marketing, traditional PR efforts have taken a backseat. But the simple act of creating a press release and sending it to news outlets is a great way to generate more backlinks, as these sites usually have lots of quality traffic. Consider reaching out to a few journalists or news outlets and have a few places you can routinely send your press releases to!

Next Steps

If you want to tap into even more strategies to enhance your link building and SEO efforts, the Provaro Marketing team would be happy to assist you. Use our free SEO audit tool now to see where your website is currently at, then give us a call at 707-595-7002 or contact us online to find out more.

Related Articles:
How Your Website Page Speed Affects SEO & Google Rankings
Why Your Business Needs SEO (Search Engine Optimization)
Top 6 Free SEO Tools – Boost Your Search Rankings
How Often Should Local Businesses Post on Their Google My Business Listing?

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.