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4 Inbound Link Building Strategies to Help Your Site Rank Higher
By Sarah Giometti | Google
By Sarah Giometti | Google
Need to improve your link-building strategy? You’ve come to the right place! Building links is an integral part of your website’s SEO effort. The more high-quality links you can generate, the more Google and other search engines know your website content is relevant, and place your link higher up in the results.
While internal linking is easy for websites to create, backlinks are a different story. These are the links posted on other websites that redirect the user back to your site. Generating backlinks is one of the most difficult parts of any SEO effort, but it can be done effectively if you follow these 4 link building strategies:
This is perhaps one of the easiest ways to generate high-quality backlinks. If you can find certain blogs and websites in your niche, and offer them your expertise and industry know-how to achieve two goals:
Thanks to the internet, even small niches can find a larger audience. As a result, if you want others in your niche to link to your website, you should be creating something worth sharing, both for individuals and other businesses.
For example, you could create a whitepaper discussing certain prominent trends, or use your own clients to create a case study showing a certain tool or strategy in action.
This ties into the second strategy in this list, and it’s just as effective. If you can create something such as a tool or a course, and offer it for free, you can increase the chances of said tool or course being promoted by others, and linking it all back to your site.
For instance, say you create a free course on how to start an online business in your specific niche. You can promote it on your site, but others in your niche who might discuss your topic, or the wider topic of being an entrepreneur could very well include your course in their posts too. And thus, new backlinks are generated!
With digital marketing, traditional PR efforts have taken a backseat. But the simple act of creating a press release and sending it to news outlets is a great way to generate more backlinks, as these sites usually have lots of quality traffic. Consider reaching out to a few journalists or news outlets and have a few places you can routinely send your press releases to!
If you want to tap into even more strategies to enhance your link building and SEO efforts, the Provaro Marketing team would be happy to assist you. Use our free SEO audit tool now to see where your website is currently at, then give us a call at 707-595-7002 or contact us online to find out more.
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