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Picture this: You’ve just moved to a new house and need a plumber to fix a leaky toilet. Do you go around your neighborhood looking for the businesses, vendors, and services you need or do you use Google?
Just like you, 97% of people learn about local companies through an online search. Moreover, 88% of mobile online searches for local businesses result in a call or store visit within a day.
How can you leverage the power of local marketing to grow your business?
Here are four local marketing ideas to get you started.
Claim Your Google My Business Listing
About 46% of all Google searches are looking for local information. Whenever a user performs a local search or uses phrases like “near me” or “in (city)”, Google will display a list of the three most relevant businesses (also known as the local SEO 3 pack.)
One of the first things you need to do if you want to appear among these results is to claim your Google My Business listing. Make sure that the information you provide is complete and accurate. Think of all the details prospective customers might need and include them in your listing, such as contact information, hours of operation, photos, reviews, prices, and so on.
Promote Your Social Media Content to Your Local Audience
Social media advertising is great for building brand awareness and generating website clicks. But, instead of promoting your content to all your followers, create a custom audience, and target specific locations. You can also exclude specific areas if, for example, your business is a franchise and you want to exclude certain neighborhoods from your campaign.
Create Local Guides and Promote Them Online
Content is king, but a lot of businesses get this fact wrong. They think that good content equals talking endlessly about their products and services. While there is a time and place for wowing your audience, most consumers want content that helps them in a way.
A great way to promote your business locally would be to create a guide about local events and promote them online. If you are a small bed and breakfast, you could create a guide about the best restaurants and coffee shops in your area. This will help you build your brand and be perceived as part of the community.
Use Call-Only Ads
If you want to see results from your local PPC marketing, then call-only ads are a great way to generate leads and grow your business. These types of ads allow you to advertise directly to your target audience without the need of building custom landing pages.
Do You Need Help with Your Local Marketing?
These local marketing ideas are a great start, but if you need more quality solutions for your small business, then you may need a more encompassing strategy.
We here at Provaro Marketing, use local search optimization and reputation management to help businesses reach their customers and achieve amazing results. Give us a call today at 707-595-7002, or book an appointment online, to learn more about how Provaro Marketing can help your business grow.
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As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.
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