Online reviews are essential in the modern world of business. 97% of consumers use online media like reviews to research products and services in their area, and 31% of consumers are willing to pay more to do business with a company that has “excellent” online reviews.
But how can you take control of your business’s online reputation, get more reviews, and build a stronger, more trustworthy brand? Great question. Here are a few tips from the team at Provaro Marketing.
1. Ask Customers For Reviews
The more reviews your business has, the better. Having a lot of reviews ensures that customers can learn more about your business and what you have to offer – and it also helps build trust.
Consumers want a business to have more than 40 reviews before they believe its average star rating. So make it a point to ask customers to review your business whenever possible – and consider offering a special discount or offer to those who prove that they’ve reviewed your business.
2. Respond To All Reviews
Being responsive to online reviews helps build trust in your brand. It shows that you’re engaging with your customers, whether they have good things or bad things to say about your business.
And yes, that means you should respond to all reviews – even negative ones. 30% of people will reverse negative reviews when you respond to them, and even if they don’t, engaging with negative reviews helps show that you genuinely care about customers having a good experience.
3. Make Genuine Amends
If a customer has had serious issues with your business, don’t be defensive when responding to their review. Instead, take steps to make genuine amends – listen to the person and their complaints, and come up with a way that you can resolve the situation in a positive way.
4. Invest In Online Reputation Management
Online Reputation Management, or ORM for short, is a set of techniques and strategies that can be used to improve your online reputation and enhance trust in your brand. It often involves SEO (Search Engine Optimization), marketing, and public relations. For example, you could monitor social media for negative mentions of your brand, and coordinate a response when someone portrays your business in a negative light.
By investing in ORM, you can take control of the online conversation – and promote helpful content and reviews, while downplaying the significance of complaints, negative reviews, and other potentially harmful content.
Improve Your Online Reputation With Provaro Marketing
If you’re looking to enhance and improve your online reputation, Provaro Marketing is here to help. We’re specialists in Online Reputation Management, and can help you take control of your online presence, get positive reviews, and build a more authoritative, trustworthy brand. Don’t wait. Contact us online or give us a call at 707-595-7002 to schedule an appointment, or click here for a free local SEO audit.
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