5 Local Internet Marketing Ideas For Your Small Business

By Sarah Giometti | Local Marketing

Jun 11
5 Local Internet Marketing Ideas For Your Small Business

Wondering how you can boost your local internet marketing efforts? Here are a few great ideas from Provaro Marketing – get inspired, and see how you can enhance the reach of your business to bring in more sales.

1. Run A Giveaway On Social Media

Everybody loves free stuff – so run a giveaway on social media! For example, if you run a tax office, you could offer free tax preparation services to one person who comments on your post – or if you run a car wash, you could offer a free car wash to anyone who shares your business to 5 people. These kinds of giveaways boost marketing engagement, and get people more excited about your brand.

2. Get Involved With A Local Fair Or Festival

You can contact local organizers of fairs and festivals to see if they would be interested in sponsorship, or if you can set up a booth at the event. This is a fantastic way to connect with local community members.

This is also great for internet marketing because you can get a lot of great content for your social media accounts – and if you can get mentioned by the event organizers on their social media website or on their website, you can build more buzz around your brand.

3. Keep Your Blog Active With Relevant, Targeted Content

Blogging is a great way to boost your search rankings for a particular area, since you can target geographic keywords and talk about local topics.

You can talk about news in your local industry, upcoming events, spotlight members of the community, or just give general advice about living in your area – if you run a hardware store, for example, you could write a post about how to prepare your home for the winter, targeting keywords in your city to bring in more readers.

4. Make Sure You’re Listed On Review Websites

Being ranked on review websites like Google Reviews, Yelp, Angie’s List, and other such websites will help boost your SEO profile – and it will also help you collect more customer reviews, which are a powerful way to increase sales.

5. Target Local Customers Using Facebook

Facebook Ads is a very powerful way to connect with people who live in your local community. You can use its filters to serve up targeted ads to individuals based on things like:

  • Location
  • Gender
  • Age
  • Interests

By using Facebook for local internet marketing, you can easily target the people who are the most likely to buy your products and services – boosting your return on investment (ROI) and saving you money on paid ads.

Need More Ideas? Contact Provaro Marketing Now!

At Provaro Marketing, we are experts in local SEO and local internet marketing – and we have the tools, knowledge, and skills that your company needs to succeed. So don’t wait. Contact us online or give us a call at 707.595.7002 for more information.

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.