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Picture this: you are visiting a new town and want to try the local cuisine. What do you do? You reach for your phone and search online for the best local restaurants.
Searches that include the keywords “near me” or “close by” increased by 900% in the last years and over 46% of Google searches are looking for local information. That shows that consumers want to shop from local businesses, but are local companies making themselves easy to find?
Here are five local small business marketing strategies that you can implement right now to reach more customers.
Maximize Local Business Listings
One study found that more than half of small businesses still haven’t claimed their Google My Business listing and by doing so, they are missing out on a huge opportunity. Google My Business can help your company appear in local search results specific to your products or services. For example, if someone is looking for “hair salon near me” and you are listed in Google My Business, then your business will appear among the search results.
With GMB, you can also provide important information about your company, such as opening hours, address, phone number, reviews, and photos.
Don’t stop at GMB, though. If you want to reach a wider audience, claim your listing on Bing Places and Apple Maps too.
Generate Reviews on Google
One survey found that 86% of customers read reviews of local businesses. Moreover, 57% of consumers will only shop from a business if it has 4 stars or more.
Generating reviews will show your prospects that others have tried your products or services and we’re satisfied with their quality. Reviews also boost brand awareness and increase trust.
Create a Customer Loyalty Program
Customers don’t like it when brands treat them like walking dollar signs. They want to be seen, appreciated, and valued. A customer loyalty program is an excellent way of showing your customers how much you appreciate their business. For example, you can offer a loyalty card and offer a free product after a certain number of purchases.
Focus on Local SEO
Almost half of all Google searches are local, meaning that consumers want to shop products from local businesses. By optimizing your site and content for local SEO, you ensure that your audience will find your business for their local searches.
Invest in Ads
One of the first places consumers go to when looking for products or information is Google. If you want to put your products or services in front of your local audience, then Google Adwords is a great start. However, when it comes to recurrent purchases, such as groceries, most people don’t go to Google. In this case, investing in Facebook Ads might be a better idea as you can target people within a certain radius.
We Can Help
Are you trying to boost your local marketing strategy? Get in touch with the experts at Provaro Marketing. We can start with a free local SEO audit to check your strategy’s performance and see what we can improve, or give us a call at 707-595-7002 to discuss your marketing goals.
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As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.
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