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Most businesses have a general idea about the value of SEO in today’s internet-focused marketplace, but far too few businesses are leveraging local SEO for even better results. Local SEO is focused on optimizing traffic for a specific city, state, neighborhood, county, or location unlike traditional SEO, which focuses on improving your global organic rankings. While both are important, your local market often has a much larger impact on your bottom line.
If you’re a business that serves a local market, SEO should be a part of your online marketing strategy. On top of that, search engine optimization integrates with social media marketing and content marketing. All of these are strategies we use here at Provaro Marketing to help our local businesses find more customers. Local SEO is a stand-alone technique, but the power of the formula is when it can be integrated into your whole marketing plan. The results are growth.
Today, we’re looking at five key reasons why every local business needs to focus on local SEO and make it a part of their online marketing strategy.
If you want to gain traction in your search rankings, you need to invest in local SEO today. Not sure how to get started? At Provaro Marketing, we have local Sonoma County SEO experts who are available to help you get started now. Talk to our Santa Rosa SEO experts to begin.
As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.
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