Small businesses have a lot to worry about when it comes to marketing themselves. From making sure their products or services are well targeted to finding their unique selling proposition, there’s a lot to focus on.
One area small businesses should definitely not ignore is SEO.
It may seem like SEO is not really necessary when you are small as search engine optimization usually takes time to show results. You may think that paid advertising is a better way to reach your audience and boost your brand recognition. While paid advertising can certainly be beneficial, here’s why you should consider SEO too:
One of the great things about SEO is that there’s usually some sort of intent behind a search. People scrolling on their Facebook and seeing an ad for a new gaming chair aren’t necessarily looking for one. But, someone typing on Google “best gaming chairs” has a clear intent – either to inform themselves about gaining chairs or buy one.
So, you can use SEO to target a specific audience with a specific intent in mind.
Let’s be honest – most product research happens online. If your business is not there, then your audience might not even know that you exist. SEO can help keep your business relevant, updated, and easy to access by those interested in what you have to offer.
Investing in a good SEO strategy will increase organic traffic to your website. Why does this matter? The more organic traffic you get to your website, the more Google will start seeing your website as relevant and useful and boost its rank. If you appear at the top of the search engine page results, searchers will see you as trustworthy (also, most internet users usually don’t scroll past the first few results.)
Do you see how everything connects?
The more visible your website is online, the higher the chances your target audience will find your products or services when searching for specific keywords. If you are among the top results, it’s more likely that they will purchase from you than from your competitors.
Budget limitations are a constant struggle when you are a small business. The good news about SEO is that it doesn’t have to cost that much. Moreover, unlike paid advertising where the traffic and leads stop the moment your stop pouring money into the campaign, SEO is like the tree that keeps on giving. A well-optimized blog post or landing page can keep generating leads years after first publishing it.
Yes, SEO takes a while to show results, but these results will have a ripple effect for years to come.
If you’d like to know more about the current state of your local marketing, request your free local SEO analysis today.
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