5 Reasons Why Small Businesses Need SEO

By Sarah Giometti | Local SEO

Jan 11
5 Reasons Why Small Businesses Need SEO

Small businesses have a lot to worry about when it comes to marketing themselves. From making sure their products or services are well targeted to finding their unique selling proposition, there’s a lot to focus on.

One area small businesses should definitely not ignore is SEO.

It may seem like SEO is not really necessary when you are small as search engine optimization usually takes time to show results. You may think that paid advertising is a better way to reach your audience and boost your brand recognition. While paid advertising can certainly be beneficial, here’s why you should consider SEO too:

You Can Target a Specific Audience

One of the great things about SEO is that there’s usually some sort of intent behind a search. People scrolling on their Facebook and seeing an ad for a new gaming chair aren’t necessarily looking for one. But, someone typing on Google “best gaming chairs” has a clear intent – either to inform themselves about gaining chairs or buy one.

So, you can use SEO to target a specific audience with a specific intent in mind.

Keeps Your Small Business Competitive

Let’s be honest – most product research happens online. If your business is not there, then your audience might not even know that you exist. SEO can help keep your business relevant, updated, and easy to access by those interested in what you have to offer.

Helps You Build Organic Traffic

Investing in a good SEO strategy will increase organic traffic to your website. Why does this matter? The more organic traffic you get to your website, the more Google will start seeing your website as relevant and useful and boost its rank. If you appear at the top of the search engine page results, searchers will see you as trustworthy (also, most internet users usually don’t scroll past the first few results.)

Do you see how everything connects?

Improve Your Sales

The more visible your website is online, the higher the chances your target audience will find your products or services when searching for specific keywords. If you are among the top results, it’s more likely that they will purchase from you than from your competitors.

It’s Cheaper Than Other Types of Online Marketing

Budget limitations are a constant struggle when you are a small business. The good news about SEO is that it doesn’t have to cost that much. Moreover, unlike paid advertising where the traffic and leads stop the moment your stop pouring money into the campaign, SEO is like the tree that keeps on giving. A well-optimized blog post or landing page can keep generating leads years after first publishing it.

Do You Need Help with Your SEO Strategy?

Yes, SEO takes a while to show results, but these results will have a ripple effect for years to come.

If you are looking to implement a good SEO strategy, Povaro Marketing is here to pave the way and make the process easier for your business. You can contact us online here or call us at 707-795-7002.

If you’d like to know more about the current state of your local marketing, request your free local SEO analysis today.

Related Articles:
How To Optimize Your Google My Business Description
Best Google My Business Optimization Strategy To Rank Locally
5 Local Small Business Marketing Strategies You Should Implement Right Now
What To Do If Your Business Is Not Showing Up On Google
6 Reasons Why Your Small Business Absolutely Needs SEO

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.