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Paid advertising is one of the major ways you can attract new customers to your website, or get existing ones to make new purchases. While SEO, social media, and content marketing can be done virtually for free, paid advertising will use some of your marketing budget.
If you have a small business and your PPC budget is limited, you need to focus on being extremely efficient when launching your campaigns. Here are some tips on how to get the best results.
Targeting various personas of your audience is crucial in launching successful PPC campaigns. PPC ads are shown on huge networks of websites and apps, so you need to make sure yours are shown to the people who actually need them. Make sure to target the right audience by carefully analyzing your data and working with real statistics.
The landing pages you direct your audience to should be optimized for the ads they match. As users click on your ad, they expect to find exactly what you are advertising. Make the landing page clear, attractive, and easy to navigate. Your visitors would not like to browse too much for the information you mentioned in the ad.
When creating an ad, use relevant keywords in the ad description, the landing page, and the ad title and CTA. Make sure to research the keywords before you execute any PPC ads campaign, as it allows you to use your budget to the max. Always A/B test your ads to see what keywords, descriptions, and pictures perform best.
Being aware of what your competitors are doing is very important in digital marketing. Remember that your market competitors won’t necessarily be the same competitors online. When launching PPC ads, you are fighting for the same keywords or the same segment of the audience.
Remarketing is often used in digital campaigns because it allows users to go back to the decision-making process, in case they interrupted it. You can offer suggestions, recommend similar products, or attract them to the bottom of the sales funnel with targeted offers.
Let the Pros Handle Your PPC Campaigns
If you don’t have a lot of digital marketing experience, consider working with an advertising agency. A lot of advertising companies work with small businesses and know that the PPC budget needs to be used very efficiently.
We at Provaro Marketing know how to make the best out of your resources and focus on generating more revenue. Call us at 707-595-7002 or fill in the online form to let us know what you need, and don’t forget to sign in for a free local SEO audit.
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