If your local business is ranking low on the Google Maps search results section, you may be wondering how you can improve its position – and bring in more customers. Read on to learn 5 simple tips you can use for a higher ranking on Google Maps.
First and foremost, you’ll need to make sure you claim your business and complete a Google My Business profile. If you haven’t claimed your business yet, you should do this immediately – this will allow you to update its description, add photos, change its hours, and much more. Visit the Google My Business page and sign up, then follow a few simple instructions to find and claim your local business on Google Maps.
Local phone numbers are preferred because toll-free numbers are often used for spam – and a number with the proper area code for your location will help your business rank more highly on Google Maps. It will also reassure customers that you actually have a brick-and-mortar location in their area.
You need to use Search Engine Optimization (SEO) to add keywords to your business description. For example, you could add “Delicious BBQ in Dallas” to your description in order to advertise a BBQ food truck in Dallas – using location-based, local keywords like this is a good way to help boost your rankings in Google Maps.
Getting reviews from customers helps improve your overall ranking in Google Maps. Google prioritizes high-quality, trustworthy businesses – and reviews (even if you get a few negative ones) can help boost your rankings. If you’re mostly getting positive reviews, you’re sure to bring in more customers.
To get more reviews from customers, you can share a link to your Google My Business page directly with customers when they shop with you, or put it on your website and encourage them to talk about their experience.
If you provide great products and high-quality services, reviews are sure to start rolling in quickly – but it’s not a bad idea to ask your best customers to leave an honest review of their experience to get started on the right foot.
Having photos helps customers recognize your storefront or office location, which helps with navigating to your store. It also lets them learn more about the ambiance, decor, and other details of your business – so make sure you upload a few high-quality photos that make your business look its best. You can also allow customers to upload their own photos, which is a great way to further boost your Google Maps rankings.
Take our free local business search audit and get a complete overview of your business’ Local SEO performance in minutes; including Search Rankings, Local Listings, Reviews, On-Site SEO, and Social Media.
At Provaro Marketing, we’re experts in local business marketing, and we can make sure you reach customers on Google Maps and other digital platforms. Ready to get started or learn more? Just give us a call at 707.595.7002 or contact us online for more information.
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