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Have you ever considered that your brand’s online reputation is like a living organism? It evolves and changes with every comment and review you get online about your products and services. And how prospects perceive your business is a very big deal as 93% of consumers claim that online reviews influence their decision to purchase.
So, what can you do to ensure that your brand is always presented in the best light possible?
Here are some proactive steps you can take right now:
How do prospects perceive your brand right now? In other words, what story do your reviews tell?
Check your online listings and social media pages, go through the reviews there, and try to determine what people think about your brand. Are there any recurrent complaints you need to address? Is there something your customers are raving about that you could further leverage?
Use this analysis to create a plan that can help you boost your online reputation.
Now that you’ve established what the general sentiment is and what you need to address, it’s time to create a strategy for dealing with negative comments.
For example, if a customer had a poor experience and is complaining about it online, reach out to them, acknowledge their experience, and try to find a way to make it better. You could, for instance, offer them a discount, free delivery, and so on. More than anything, try to be genuine. You don’t want your audience to think that you are bribing them into changing their comment, but you are helping them because you truly want them to have a positive brand experience.
Building and managing your online reputation requires ongoing work. You need to constantly monitor brand mentions and see what people are saying about you on Amazon, Yelp, social media, TripAdvisor, and other online listings.
It can be a daunting task, but you can use tools like Mention to monitor the conversations prospects are having about your brand and generate quick reports about your business online presence.
In addition to keeping up to date with what your customers are saying about your brand, you should also keep an eye on your competition’s online reputation. And, here’s why. Most likely, prospects will do a bit of research before deciding what products or services to purchase. By analyzing your competitors’ online reviews you could determine what made your audience choose their products instead of yours and then make the necessary adjustments. For example, if you are a restaurant, you could discover that your audience is praising your competitors for their kids’ menu options. And, maybe that’s something that you don’t offer or that you could work on to improve.
Over 73% of internet users don’t go past the first Google page when looking for a product or service. While managing your online reviews and encouraging customers to leave a review after a purchase, you should also focus on making sure your online listing and local SEO are on fleak.
And, that’s where we can come into play.
At Provaro Marketing, we can help your local business get and stay at the top of search engines.
Get in touch with us by filling out the online form or calling us at 707-595-7002. You can also request a free local SEO audit to see how well your business is currently performing online.
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