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Wondering why you should invest in search engine optimization for your small business? There are a few great reasons why Search Engine Optimization (SEO) is so critical, especially for small business owners. In this guide from Provaro Marketing, we’ll discuss everything you should know.
1. Organic Search Is A Huge Source Of Website Traffic
When customers are looking for products or services, they usually start by using a search engine like Google. In fact, about 93% of all online experiences begin with a search engine like Google, Bing, or Yahoo. If you can use SEO to raise your profile on search engines, you’ll bring in more customers.
2. SEO Helps Improve Trust & Credibility For Your Business
SEO doesn’t just help you improve your search engine rankings. It also helps boost your brand and builds trust and credibility. When your brand ranks higher in search results, customers will trust it more – which can lead to better overall brand recognition and a more valuable brand.
This is particularly true if you optimize to place user reviews front-and-center on your website, and on websites like Yelp, Google and Facebook – millennials, in particular, trust online reviews as much as they trust personal recommendations.
3. You Can Outpace Your Local Competitors & Bring In More Customers
Local SEO is particularly powerful if you are in a competitive area, and you are worried about customers choosing your competitors. Boosting your SEO rank on Google and other search engines means that your customers will likely learn about your services and products before getting information about the competition – which can help you bring in more customers.
4. You’ll Compete With National Chains & Large Companies More Effectively
Not only does SEO help you compete with local competitors, but you can also go head-to-head with large, national chains more effectively.
For example, if you run a burger restaurant, SEO doesn’t just help you rise in the rankings against local competitors when a customer searches for “burgers near me,” but also can put you ahead of (or near to) competitors like McDonald’s, Burger King, and other large companies.
5. SEO Offers A Great Long-Term ROI
Search engine optimization isn’t just a “one-and-done” process. By investing in SEO and maintaining an SEO strategy for the long term, you can boost your search rankings permanently. Unlike other marketing tools like pay-per-click (PPC) marketing, the benefits of SEO don’t disappear when you stop your marketing campaign.
6. SEO Helps With Conversion Rates
SEO principles help you lay out website content clearly and effectively, which can help boost conversion rates. When your website is optimized for SEO, it will load quickly, work properly on any device, and incorporate appealing CTAs (calls to action), resulting in more customer conversions for your products or services.
Learn More About SEO And Its Importance From Provaro Marketing
If you’d like to get more information about local SEO for small businesses, Provaro Marketing is here to help. Contact us online, or give us a call at 707-595-7002, to schedule a no-commitment consultation, and see why search engine optimization is a must-have for small businesses in every industry.
Want more information about how your business shows up online right now? Get a FREE Local SEO Report here.
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As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.
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