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Google AdWords is a powerful tool for local businesses, and there are a wide variety of ways that you can use it to promote your company – here are a few top options!
1. Claim Your Google My Business Page
Your Google My Business page is what customers will find when they search for your company on Google – and by “claiming” it, you can add more information like an updated address and phone number, post pictures, manage reviews, and take control of every other aspect of your business listing – which can help with conversions.
2. Try Using “Call Now” Campaigns
For companies like restaurants, contractors, or any company that does most of its business or marketing via phone, this can be a great way to bring in more customers. “Call Now” campaigns display on mobile devices, and allow customers to place a call to your company with the touch of a button – maximizing conversion rates and minimizing cost per click.
3. Location Targeting
When using location targeting, it’s important to optimize the locations where you’re serving your ads with Google. You can choose particular cities and towns, or even ZIP codes where you want your ads to be served to maximize your ROI (Return on investment).
4. Optimize Landing Pages
Your Google AdWords campaign can be great – but if your landing pages aren’t up to snuff, you’ll miss out on conversions. A “landing page” is a page that your customers are directed to after they click an ad – and it’s laser-focused on getting them to convert by doing a particular action.
For a restaurant, for example, a landing page could be a menu that lets customers order instantly. For a home improvement contractor, it would be designed to get customers to enter their information for a free quote, and so on. Follow best practices to optimize your landing pages – and get more clicks!
5. Use Ad Remarketing
Ad remarketing lets you serve up your ads to a person who has already clicked or shown interest in your products, but has not yet converted. They will often see your ads across different websites – which helps maximize brand awareness, and increases the likelihood that they will convert.
6. Try Google Display Ads
You’re probably familiar with Google Search Ads, which appear in search results when customers search for a particular keyword. But Google Display Ads are also a great tool – they appear on third-party websites that partner with Google for advertising – on websites like CNN, Forbes, eBay, YouTube, and more. Consider adding these into your AdWords campaign.
Get Help With Google AdWords & Local SEO From Provaro Marketing
At Provaro Marketing, we specialize in PPC (Pay-Per-Click) ads as well as local SEO, and we can help local businesses bring in more customers and become more competitive – without spending an arm and a leg on marketing. Contact online or give us a call at 707.595.7002 to get a free, no-commitment consultation now.
As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.
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