6 Ways to Rank Higher on Google Maps for Local Business

By Sarah Giometti | Small Business Marketing

Dec 04

People today are using their mobile devices for almost everything, from navigating through traffic to finding the closest dentist. If your business operates locally, then you probably rely heavily on local SEO to get new customers. Google Maps is a big part of it. If you want to rank higher in the Google Maps results, here are a few basic tips to follow.

 

  1. Check Your Google My Business PageThe information you enter in your Google My Business page is crucial for being recommended to people searching for your type of services or products in the area. Be as precise as you can and fill in every detail you can provide. You can even add pictures to engage viewers more.

 

  1. Get Citations on Specialized WebsitesBeing on specialized forums and platforms is a great way of ranking higher on Google Maps. Choose directories that users trust and keep getting back to for information. Make a habit out of checking your listings periodically and making sure that the information is consistent.

 

  1. Optimize Your HomepageEven if you build a good Google My Business page, the information they will find once they click the link and land on your website is crucial. Make sure that new visitors will actually find what they were looking for. Don’t use clickbait keywords, because they will hurt your business in the long run.

 

  1. Get Google ReviewsCustomers trust online reviews quite a lot since they represent personal customer experience. Encourage your customers to leave you a review, as they will probably be happy to promote good service or products. Responding to your reviews also shows that you actually take them into consideration and respond to your customers’ needs and complaints.

 

  1. Use Local Schema MarkupSchema is code that makes your NAP info (name, address, phone number) more easy to find for search engines crawlers. In other words, it structures your contact details to make you rank higher on Google Maps and other search engine services.

 

  1. Optimize Your Website for Mobile DevicesMost people will use Google Maps when on the street while walking or driving. If your website is not optimized for mobile devices, you will lose ground to your better-adapted competitors.

 

Once your business makes it towards the top of the results, more and more customers will get your business name in their result box. But local SEO is more complex than that. To achieve long-term results, it’s best to get a professional marketer to implement tailored strategies and adapt to the ever-changing search algorithms. Call us today at 707-595-7002, or book an appointment, for a complimentary strategy session.

 

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