You hear it during every campaign season: small businesses are the backbone of the American economy. But as much as we’d like to sing the praise of small businesses in theory, many small business owners know one thing to be true.
Competition is fierce, especially when you’re going up against global giants who can offer more, for less money.
But not to worry. There are some secrets that can help your local business soar. And they all have to do with marketing:
- Focus on Local SEO and Advertising
Your digital marketing efforts should be focused on reaching people near to your business. It’s pointless to spend money on SEO or ads and target people from all over the country, or even all over the city. Focus on those who can easily stop by your place first, and build from there.
- Truly Be Local
Local businesses have something big corporations lack: they can get close to the community. You can get to know your shoppers, and truly be a part of your community, especially by leveraging those moments when everyone comes together, like a social cause or a public celebration.
- Take Suggestions
Have a method (or more) in place to allow your customers to tell you what they think. Social media platforms like Facebook have a dedicated review section, but it doesn’t hurt to also have a suggestion box at your physical business.
- Become a Sponsor
Does your local little league need new equipment? Does a charity need some of your services for free? These are great marketing opportunities, and ways to show your community you truly care about them.
- Partner with Other Small Businesses
Small, local businesses have a lot to gain by partnering with each other and sharing the love. It’s not necessarily that you have to drive your own customers directly to your competitors, but it doesn’t hurt to create a sort of local network that can inform shoppers of other great local businesses.
- Try SMS Marketing
Since you’re local and have a report with your customers, you should give SMS marketing a try, and send a short text message about any special deals or sales you have. It’s less invasive coming from you than if they’d come from big corporations.
- Rewards Your Customers
Everybody likes winning stuff, so why not set up a small contest for your beloved customers? Prizes don’t have to be anything grand, even something as a voucher for 50% off their next purchase can be enough to spark people’s interest.
What Are Your Local Marketing Next Steps?
Local marketing methods are essential to any small business that wants to prosper and keep customers coming in. And if you’re not doing great in this department, you may need a better strategy. We can help with a complimentary strategy session. Call Provaro Marketing at 707-595-7002, or book an appointment online, and start improving your local advertising efforts now!