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In this week’s Social Media Wednesday, Sarah Giometti chats with Ryan Perry of Simple Biz Support about the Twitter advertising platform and how a small business can run ads on Twitter. Twitter’s ad platform continues to improve over the past few years. The roll out of Twitter cards was the start of the more robust platform. We walk through the different options, what is the best option for a small business to start with, and how to target the followers of other Twitter accounts.
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