Advantages Of Google My Business For Local Businesses

By Sarah Giometti | Google My Business

Apr 16
Advantages Of Google My Business For Local Businesses

Wondering if you should incorporate Google My Business into your local business marketing plan? Doing so has a few great advantages for your company. Let’s explore a few key benefits of using Google My Business now.

1. Google My Business Is Free To Use

When it comes to local business marketing, it’s important to get the best results you can without breaking the bank. Many small businesses do not have a large marketing budget, which is why Google My Business is a great option. It’s completely free to use and sign up. You can just click here, and start filling out a profile for your business immediately.

2. Customers Can Connect With You Directly From Search Results

When you fill out a Google My Business profile, customers will be able to call you, visit your website, send messages, or even get Google Maps directions to your business – all without leaving the Google search page.

This means they don’t have to waste time going to your website or searching for contact information – it’s all right there, where they need it!

3. Showcase What Makes Your Business Unique

Google My Business lets you easily upload photos and information about your business, which is presented to customers in an easy-to-browse format. Customers can even submit their own photos and information, plus share what makes your business unique.

4. Gather More Customer Reviews

Customer reviews are absolutely essential for local business marketing. 93% of customers say that business reviews affect their purchasing decisions. With Google My Business, customers can leave reviews, ratings, and comments that will appear directly in the Google search engine, so customers can read reviews without going to another website like Yelp or Facebook.

5. Easily Monitor Engagement With Analytics

Finally, Google My Business offers powerful analytics that can help you see how many people have found your business, visited your website through your profile, called you, requested directions, and much more. This can help you guide your future local business marketing efforts!

Need Help With Google My Business Or Local Business Marketing? Contact Us Now!

At Provaro Marketing, we’re experts when it comes to local business marketing, and we can help you integrate Google My Business into your strategy. Our team of marketing experts uses the latest best practices and tools to deliver exceptional results. Contact us now to learn more and get started.

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About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.