All Posts by Sarah Giometti

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.

Dec 12

Techniques to Shape Your Small Business Local Marketing Strategy

By Sarah Giometti | Local Marketing

In a digital age where small businesses battle for visibility, it’s increasingly important to connect with your local community online. This is where local search engine optimization (SEO) comes in, offering a lifeline for small businesses aiming to enhance their local marketing strategy and online presence. This blog outlines practical techniques to shape your small business marketing strategy—a pathway to standing out in your local market and an invitation to request a free local SEO audit from Provaro Marketing.

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Nov 14

10 Innovative Local Marketing Strategies That Will Boost Your Small Business

By Sarah Giometti | Local Marketing

In the digital age, local marketing has become more critical than ever for small businesses striving to stand out in their communities. With consumers increasingly relying on the internet to find products and services nearby, leveraging innovative local marketing strategies can be your business’s game-changer. This blog post dives deep into the importance of Google Business Profile, the impact of online reviews, and eight additional local marketing tactics that are bound to elevate your small business’s visibility and attractiveness to potential customers.

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Oct 10

5 Expert Tips for Small Business Video Marketing Success

By Sarah Giometti | Video Marketing

In today’s world, video marketing is an indispensable element for small businesses seeking growth and visibility. With 2 billion logged-in monthly users, YouTube has become a de facto destination for brands wanting to reach their audience instantly and effectively. Delve into these five expert tips to craft engaging, informative videos and make the most out of your YouTube marketing strategy.

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Sep 12

The Ultimate Guide to Local SEO for Small Businesses: Boost Your Online Visibility

By Sarah Giometti | Local Marketing

As a small business owner, you understand the importance of having a strong online presence. But did you know that focusing on local SEO can significantly boost your online visibility? Local SEO refers to the practice of optimizing your website and online presence to attract customers in your local area. In this ultimate guide, we will explore the key factors of local SEO for small businesses and provide you with actionable strategies to improve your online visibility.

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Aug 15

What are Google Local Services Ads and Are They Right For Your Local Business?

By Sarah Giometti | Google Ads

Google Local Services Ads (LSAs) are a type of Google AdWords ad that helps you connect with customers in the local arena who are looking for the services you offer.

The idea behind the LSA is two-fold: You can target consumers based on a number of factors, including location, keyword searches (or topics) and location. Here’s how it works: You can also target your ads by service type or even municipalities (cities).

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Jul 11

How Local Search Engine Optimization Can Drive More Customers to Your Doorstep

By Sarah Giometti | Local Marketing

In today’s digital age, having a strong online presence is crucial for the success of any business. And when it comes to local businesses in Santa Rosa, California, harnessing the power of local search engine optimization (SEO) is the key to driving more customers to your doorstep. Santa Rosa local SEO is the process of optimizing your website and online presence to rank higher in search engine results for local searches. By implementing effective local SEO strategies, you can increase your visibility among potential customers in the Santa Rosa area, ultimately leading to more foot traffic and sales.

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Jun 13

The Power of Local Search Engine Optimization: A Guide to Dominating Local Search Results

By Sarah Giometti | Local Marketing

In today’s competitive online landscape, businesses need to implement effective strategies to stand out and attract local customers. That’s where local search engine optimization (SEO) comes into play. In this guide, we will explore the power of local SEO and provide you with a comprehensive plan to dominate local search results. By the end of this article, you’ll be equipped with actionable insights on how to request a local SEO audit and optimize your online presence.

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May 09

Do You Still Need Directory Submissions For Local SEO?

By Sarah Giometti | Local SEO

The world of search engine optimization (SEO) is constantly evolving, and local SEO is no exception. As one of the most crucial components of local SEO, directory submissions have been utilized by businesses for years to boost their local online visibility. But in today’s digital landscape, the question on many business owners’ minds is “Do you still need directory submissions for local SEO?”

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Apr 11

How to Leave an Anonymous Review on Google

By Sarah Giometti | Google

Online reviews carry immense weight in today’s digital world, influencing purchasing decisions and shaping the reputations of businesses. But what if you have a genuine opinion to share, yet wish to remain anonymous? In this blog post, we’ll explore the topic of leaving anonymous reviews on Google, providing you with valuable insights and guidance.

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