All Posts by Sarah Giometti

By now you probably know that having a Google Business Profile (formerly known as Google My Business) is essential to growing your local business. It’s evident that you need to focus your attention on Google Business Profile. The question now is: what can you do to increase Google Business Profile conversions?

Even Google recognizes the disadvantage small businesses have in the online advertising space and has tried to level the field a bit. That’s how Local Services Ads were born. But, what are Local Services Ads, and are they really worth it?

Instagram added a new “Map Search” feature that allows users to find businesses and locations using a map integrated into the app. How Does Map Search work and what can it mean for local businesses?

You probably put a lot of effort into your marketing and advertising strategies, but the user experience can ultimately make it break your business. And, when you are competing with both local, national, and global companies for the same target audience, you can’t afford to make any mistakes. With that in mind, here’s what you can do to improve the online user experience.

In today’s digital age, it’s not wise to run a business without a clear local search engine optimization strategy. Reports show that 93% of consumers use online searches to look for a local business and 42% of those searches lead to clicks on the Google Map Pack. And, it makes sense if you think about it. If you want to try a new restaurant in your area, you will probably use your phone to look for eateries near you, check their rates, read customer reviews, and so on.

But, if you are a small business with a lot on your plate, you may be wondering if any local search services could help you boost your local SEO rankings.

Google My Business is a powerful way to drive local traffic to your website. Whenever customers look for products and services in their area, Google will actually first display business profiles before the normal search result links.

Optimizing your Google My Business page is an integral component of your local SEO strategy. The goal of these profiles is to give users all the information they need in order to make a decision right there in the profile.

The power of a good review cannot be understated. Potential customers will often check a review section for a brand and company to get a better idea of the quality of their products and services before they commit to anything. And if they like what they read, they are more inclined to convert.

Whether you’re a local pizza business in Santa Rosa or a wedding photographer in Seattle, one thing is for sure – you need to be promoting your business to boost sales.

A fundamental way you can do this is with Google My Business (GMB) optimization. Want to learn more?

Google owns a staggering 81 percent of the US search engine market and accounts for the majority of search engine usage in the nation. Thus, you can expect, as a business owner, that your customers will use Google to locate your business on the internet. But, before your potential clients can find you, you first have to convince Google that your business is worthy of showing up at the top of search results.

If you are a small local business, it can be easy to feel intimidated by the variety of marketing strategies and channels available. Should you focus on social media, stick with traditional marketing like flyers and radio ads, or should you buy online ads?

In this article, we are going to explore the most effective local marketing strategies for your small business.