All Posts by Sarah Giometti

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Jan 25

What Does NAP Stand For And Does It Help Local SEO?

By Sarah Giometti | Local Marketing

Did you know the NAP of your business is the foundation for local SEO? If you’ve never come across the acronym before, know that NAP stands for Name, Address, and Phone Number, three elements that are vital to your local discovery.

The NAP of your business must be correct across all channels to help optimize your site and increase your ranking in local searches. Here is how NAP ties into your overall local SEO strategy.

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Jan 11

5 Reasons Why Small Businesses Need SEO

By Sarah Giometti | Local SEO

Small businesses have a lot to worry about when it comes to marketing themselves. One area small businesses should definitely not ignore is SEO. It may seem like SEO is not really necessary when you are small as search engine optimization usually takes time to show results. You may think that paid advertising is a better way to reach your audience and boost your brand recognition. While paid advertising can certainly be beneficial, here’s why you should consider SEO too.

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