Best Google My Business Optimization Strategy To Rank Locally

By Sarah Giometti | Google My Business

Jul 14
Best Google My Business Optimization Strategy To Rank Locally

Google My Business is a great way to get additional local traffic and put your business at the forefront of local searches.

However, simply creating a listing will not be enough to get your business the results it needs to experience improvements. It’s important to tackle this task with a strong strategy that helps you make the most out of this listing.

Here are some of our best Google My Business optimization tips to improve your local rank:

Make Sure You Add Your Complete Information

Google My Business optimization starts at making sure your listing has everything it needs for the consumer to know your business and make a swift decision about whether to convert or not.

That involves leveraging all the different elements this type of listing has to offer:

  • Contact information, such as phone number, physical address, email address, etc.
  • Website and other relevant links
  • Entering the type of business you have, and some additional criteria relevant for the user
  • Adding a good business description
  • Adding photos of your business
  • Accurate operating hours
  • Responding to reviews and FAQs, etc.

Make sure this information is complete and updated. Remember that users can suggest certain edits to these listings, and Google has no way to know if they’re accurate or not, so it’s a good idea to check your information from time to time.

Leverage Local Keywords

Consumers rely on these search terms to find your business, and Google will have a much easier time matching your listing with the queries if you leverage these terms in your description.

Not only that, but when a user sees the keyword they’ve typed into the search bar in your description or post, it reinforces the idea that your listing is relevant for their search.

Add Posts

Google My Business isn’t just a static listing. It allows you to post updates on your listing, depending on the type of information you want to send, such as photos, polls, or even special offers.

Posting on your listing lets people know your business is active. Though the working hours will state you are, seeing an active page reassures them the listing (and, subsequently, the business) is alive and well, and they will not waste their time by reaching out.

Make Sure You’re Visible on Google Maps

Your Google My Business listing will also appear in Google Maps searches, but it’s worth checking this listing to make sure your information is showing correctly on Maps as well.

One common issue here could be the address or the pin not being properly placed, which can be confusing to someone trying to visit your location. Fixing it can make all the difference.

Call Us for Extra Support

Provaro Marketing is here to help your business get better results with its local marketing efforts. You can use your FREE local SEO audit tool to get a unique report on your current strategy.

Then, reach out to us online, or call our team directly at 707-595-7002.

Related Articles:
What To Do If Your Business Is Not Showing Up On Google
5 Ways Local Businesses Can Optimize Their Google My Business Listing For More Clicks
What Kinds Of Businesses Need Local SEO?
How Can I Advertise My Small Business Locally?
5 Local Small Business Marketing Strategies You Should Implement Right Now

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.