Apr 13

Local SEO: How to Improve Your Local Ranking on Google

By Sarah Giometti | Local Marketing

Google owns a staggering 81 percent of the US search engine market and accounts for the majority of search engine usage in the nation. Thus, you can expect, as a business owner, that your customers will use Google to locate your business on the internet. But, before your potential clients can find you, you first have to convince Google that your business is worthy of showing up at the top of search results.

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Mar 08

If You’re Only Going to Do One Thing to Promote Your Small Business, Do This

By Sarah Giometti | Local Marketing

With so many different marketing strategies out there, each of them designed to promote your business, it can be hard to determine which one will work for your company.
But if you are the owner of a small business and are looking for ways to promote it, there is one bulletproof strategy that can help your business grow and expand: You should focus on Local SEO.

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Feb 08

5 Ways to Proactively Improve Your Online Reputation

By Sarah Giometti | Online Reviews

Have you ever considered that your brand’s online reputation is like a living organism? It evolves and changes with every comment and review you get online about your products and services. And how prospects perceive your business is a very big deal as 93% of consumers claim that online reviews influence their decision to purchase.

So, what can you do to ensure that your brand is always presented in the best light possible?

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Jan 25

What Does NAP Stand For And Does It Help Local SEO?

By Sarah Giometti | Local Marketing

Did you know the NAP of your business is the foundation for local SEO? If you’ve never come across the acronym before, know that NAP stands for Name, Address, and Phone Number, three elements that are vital to your local discovery.

The NAP of your business must be correct across all channels to help optimize your site and increase your ranking in local searches. Here is how NAP ties into your overall local SEO strategy.

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Jan 11

5 Reasons Why Small Businesses Need SEO

By Sarah Giometti | Local SEO

Small businesses have a lot to worry about when it comes to marketing themselves. One area small businesses should definitely not ignore is SEO. It may seem like SEO is not really necessary when you are small as search engine optimization usually takes time to show results. You may think that paid advertising is a better way to reach your audience and boost your brand recognition. While paid advertising can certainly be beneficial, here’s why you should consider SEO too.

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