Mar 05

What is Brand Marketing?

By Sarah Giometti | Inbound Marketing

Brand You know what a cattle brand is – don’t you?  It’s what a rancher uses to distinguish his cattle from all others by using a hot iron to burn his brand into the cattle’s hide.  So, to brand your company:  first you’ll need a hot iron, then you’ll need all of your employees to […]

Continue reading
Feb 27

What is a Marketing Mix?

By Sarah Giometti | Marketing

The marketing mix is used in the world of marketing to describe the Four P’s – or, in more recent times, the Seven P’s.  Basically, the “mix” is:  price, promotion, product, place, process, physical evidence, and people. Seven P’s I don’t want to go into a description of the seven P’s that make up the […]

Continue reading
Feb 20

Marketing Communications Explained

By Sarah Giometti | Marketing

If you study marketing at all, you’ll come across an area called marketing communications.  In that area, you’ll consistently hear about the “Four P’s.”  What are the Four P’s, you ask?  Why it’s price, place, promotion, and product, of course!  Blah, blah, blah – how boring! Marketing Communications The only thing you really need to […]

Continue reading
Feb 14

What is Love?

By Sarah Giometti | Life

Truly a question for the ages, love means a great many things to a great many people.  While love is a thing that, once it grabs hold of you, you feel it always, we especially think of love during the Valentine’s holiday. What is Love? One of my favorite movie quotes comes from the 1994 […]

Continue reading
Feb 06

What is the Definition of Marketing?

By Sarah Giometti | Marketing

What is the Definition of Marketing? Many people confuse “marketing” with “advertising.” I’ve written this article as a guide to help put both of these very different activities into perspective. Definition of Marketing The American Marketing Association says “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that […]

Continue reading
Jan 30

What is Inbound Marketing?

By Sarah Giometti | Inbound Marketing

What is Inbound Marketing? I’m asked this question more than any other, and the answer is simple. Most people are familiar with Outbound Marketing, though they aren’t familiar with it by that title – they just think of it as Marketing. Outbound Marketing Outbound marketing is a little like a child jumping up and down […]

Continue reading
1 13 14 15