May 21

Social Media Weekly Wrap-Up: Facebook Pages

By Sarah Giometti | Facebook

Every Wednesday, one of our owners, Sarah Giometti, participates in a Google Hangout with Ryan Perry of Simple Biz Support, where they discuss social media and give you tips and tricks to help improve your strategy. This week’s hangout is about adding an administrator to your Facebook page and they’ll go over the new Facebook page layout […]

Continue reading
May 15

Email Marketing and CAN-SPAM Act

By Sarah Giometti | Email Marketing

We’ll never get away from the typical SPAM (Nigeria millionaires anyone?), but no reputable business should violate the CAN-SPAM act. Ever. Email SPAM violations by businesses is a pet peeve of mine. There is no excuse for it. Ever. We never recommend that a company buy an email list because you haven’t earned the trust of the […]

Continue reading
Jan 13

How to Schedule Posts in Facebook

By Sarah Giometti | Facebook

We all get busy, we get it. What’s the first thing busy entrepreneurs push to the back burner? Marketing and social media. Before you know it, several weeks have gone by and your page is nothing but crickets, silently chirping away. Your fans have moved elsewhere. The interaction you’ve worked so hard to build has […]

Continue reading
Dec 19

Google Image Changes

By Sarah Giometti | Analytics

The goals of any marketing campaign are simple, get your message in front of prospective clients, and gain as much data as possible from those that you are interacting with. There have been some changes recently that may impact the way that marketers gain the insight they need to effectively run a campaign. Google has […]

Continue reading
Oct 11

How Hummingbird will Impact Your Website

By Sarah Giometti | SEO

In an earlier post, we looked at some of the reasons that do-it-yourself SEO is never a good idea. This month, Google provided yet another reason that do-it-yourself SEO is never a good idea. For those of you who may not have heard, Hummingbirds are not just a pleasant creature in nature anymore. Hummingbird now refers […]

Continue reading