Mar 19

The New Facebook Timeline – Part 2

By Sarah Giometti | Facebook

This is it!  The much-awaited, highly-anticipated, gotchya all twitter pated, second part to our review of the brand new Facebook Timeline that will become mandatory for Facebook pages at the end of March 2012.  It’s comin’ peeps, so get excited and take advantage of the coolness! Tell Your Story With Images In Part 1 of […]

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Mar 12

The New Facebook Timeline – Part 1

By Sarah Giometti | Facebook

While social media has existed for many years now, you must admit that it was Facebook that caused the social media revolution.  That’s right, it’s being called a revolution – because they loaded their muskets, took positions in the trees, and mowed down the old regime as they formed ranks.  OK, that was a joke, […]

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Mar 05

What is Brand Marketing?

By Sarah Giometti | Inbound Marketing

Brand You know what a cattle brand is – don’t you?  It’s what a rancher uses to distinguish his cattle from all others by using a hot iron to burn his brand into the cattle’s hide.  So, to brand your company:  first you’ll need a hot iron, then you’ll need all of your employees to […]

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Feb 27

What is a Marketing Mix?

By Sarah Giometti | Marketing

The marketing mix is used in the world of marketing to describe the Four P’s – or, in more recent times, the Seven P’s.  Basically, the “mix” is:  price, promotion, product, place, process, physical evidence, and people. Seven P’s I don’t want to go into a description of the seven P’s that make up the […]

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Feb 20

Marketing Communications Explained

By Sarah Giometti | Marketing

If you study marketing at all, you’ll come across an area called marketing communications.  In that area, you’ll consistently hear about the “Four P’s.”  What are the Four P’s, you ask?  Why it’s price, place, promotion, and product, of course!  Blah, blah, blah – how boring! Marketing Communications The only thing you really need to […]

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Feb 14

What is Love?

By Sarah Giometti | Life

Truly a question for the ages, love means a great many things to a great many people.  While love is a thing that, once it grabs hold of you, you feel it always, we especially think of love during the Valentine’s holiday. What is Love? One of my favorite movie quotes comes from the 1994 […]

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Feb 06

What is the Definition of Marketing?

By Sarah Giometti | Marketing

What is the Definition of Marketing? Many people confuse “marketing” with “advertising.” I’ve written this article as a guide to help put both of these very different activities into perspective. Definition of Marketing The American Marketing Association says “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that […]

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