Jan 13

How to Schedule Posts in Facebook

By Sarah Giometti | Facebook

We all get busy, we get it. What’s the first thing busy entrepreneurs push to the back burner? Marketing and social media. Before you know it, several weeks have gone by and your page is nothing but crickets, silently chirping away. Your fans have moved elsewhere. The interaction you’ve worked so hard to build has […]

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Dec 19

Google Image Changes

By Sarah Giometti | Analytics

The goals of any marketing campaign are simple, get your message in front of prospective clients, and gain as much data as possible from those that you are interacting with. There have been some changes recently that may impact the way that marketers gain the insight they need to effectively run a campaign. Google has […]

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Oct 11

How Hummingbird will Impact Your Website

By Sarah Giometti | SEO

In an earlier post, we looked at some of the reasons that do-it-yourself SEO is never a good idea. This month, Google provided yet another reason that do-it-yourself SEO is never a good idea. For those of you who may not have heard, Hummingbirds are not just a pleasant creature in nature anymore. Hummingbird now refers […]

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Aug 19

How People Search

By Sarah Giometti | Inbound Marketing

In an earlier blog post (Provide Value Through SEO), we explained how providing value to the search engines will help you achieve your SEO goals.  That was an over-simplified explanation.  The most important thing to remember in modern SEO strategies is this:  if there is no value to the person who conducts the search, there […]

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Aug 05

Provide Value Through SEO

By Sarah Giometti | Inbound Marketing

Why can’t the search engines find my website without spending all this time on SEO? They can, but that’s not who we’re looking for.  We want the people who use the search engines to find your website.  That’s an entirely different thing.  If you just keep the same online brochure that you’ve always had, the […]

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Jul 29

Why You Need SEO

By Sarah Giometti | Inbound Marketing

The majority of traffic generated to websites is delivered by search engines such as Google, Yahoo!, and Bing.  There are other methods to generate traffic to your website such as through social media channels and advertising, but the primary source of traffic generation begins when a person searches for you, your products, and/or your services. […]

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Jul 22

What is SEO?

By Sarah Giometti | Inbound Marketing

What is SEO?  The acronym, SEO, means Search Engine Optimization, but what does that really mean?  As search engines evolve, the importance of building your website in a way that is useful becomes ever more paramount. SEO practices used to involve plugging all of your keywords into the meta tags of your website pages.  Nowadays, […]

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