Jul 12

How Local Businesses Can Improve Their Online User Experience

By Sarah Giometti | Local Marketing

You probably put a lot of effort into your marketing and advertising strategies, but the user experience can ultimately make it break your business. And, when you are competing with both local, national, and global companies for the same target audience, you can’t afford to make any mistakes. With that in mind, here’s what you can do to improve the online user experience.

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Jun 15

What Are Local Search Services for Small Businesses?

By Sarah Giometti | Google My Business

In today’s digital age, it’s not wise to run a business without a clear local search engine optimization strategy. Reports show that 93% of consumers use online searches to look for a local business and 42% of those searches lead to clicks on the Google Map Pack. And, it makes sense if you think about it. If you want to try a new restaurant in your area, you will probably use your phone to look for eateries near you, check their rates, read customer reviews, and so on.

But, if you are a small business with a lot on your plate, you may be wondering if any local search services could help you boost your local SEO rankings.

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May 31

How to Add Services to Your Google Business Profile

By Sarah Giometti | Google My Business

Google My Business is a powerful way to drive local traffic to your website. Whenever customers look for products and services in their area, Google will actually first display business profiles before the normal search result links.

Optimizing your Google My Business page is an integral component of your local SEO strategy. The goal of these profiles is to give users all the information they need in order to make a decision right there in the profile.

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Apr 13

Local SEO: How to Improve Your Local Ranking on Google

By Sarah Giometti | Local Marketing

Google owns a staggering 81 percent of the US search engine market and accounts for the majority of search engine usage in the nation. Thus, you can expect, as a business owner, that your customers will use Google to locate your business on the internet. But, before your potential clients can find you, you first have to convince Google that your business is worthy of showing up at the top of search results.

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Mar 08

If You’re Only Going to Do One Thing to Promote Your Small Business, Do This

By Sarah Giometti | Local Marketing

With so many different marketing strategies out there, each of them designed to promote your business, it can be hard to determine which one will work for your company.
But if you are the owner of a small business and are looking for ways to promote it, there is one bulletproof strategy that can help your business grow and expand: You should focus on Local SEO.

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