Each week one of our owners, Sarah Giometti, participates in a Google Hangout with Ryan Perry of Simple Biz Support, where they discuss social media. This week’s hangout is about Facebook advertising and why every business should use it. Enjoy!

Each week one of our owners, Sarah Giometti, participates in a Google Hangout with Ryan Perry of Simple Biz Support, where they discuss social media. This week’s hangout is about Facebook and why every business’ first goal should be to gain 1,000 fans. Enjoy!

We all get busy, we get it. What’s the first thing busy entrepreneurs push to the back burner? Marketing and social media. Before you know it, several weeks have gone by and your page is nothing but crickets, silently chirping away. Your fans have moved elsewhere. The interaction you’ve worked so hard to build has […]

The goals of any marketing campaign are simple, get your message in front of prospective clients, and gain as much data as possible from those that you are interacting with. There have been some changes recently that may impact the way that marketers gain the insight they need to effectively run a campaign. Google has […]

One of the cornerstones of search engine optimization has always been the choice and placement of keywords. Prior to writing an article or a blog post, you would research the keywords that would bring you the most traffic, and then ensure that you placed those terms throughout the article in optimum places. Then, the flip […]

In an earlier post, we looked at some of the reasons that do-it-yourself SEO is never a good idea. This month, Google provided yet another reason that do-it-yourself SEO is never a good idea. For those of you who may not have heard, Hummingbirds are not just a pleasant creature in nature anymore. Hummingbird now refers […]

The goal of any website is to drive traffic to your business and serve as a way to source new customers and build a relationship with your already existing clientele. In order to accomplish this though those clients and potential clients must be able to find your website. Sometimes getting your website found by those […]

In an earlier blog post (Provide Value Through SEO), we explained how providing value to the search engines will help you achieve your SEO goals.  That was an over-simplified explanation.  The most important thing to remember in modern SEO strategies is this:  if there is no value to the person who conducts the search, there […]

You can generate traffic by placing ads with an online platform such as Google AdWords and get right to the top of the page on certain search results.  Remember that you are always competing for those positions with other companies that have the same idea, and some keywords are easier to do this with than […]

Why can’t the search engines find my website without spending all this time on SEO? They can, but that’s not who we’re looking for.  We want the people who use the search engines to find your website.  That’s an entirely different thing.  If you just keep the same online brochure that you’ve always had, the […]