The marketing mix is used in the world of marketing to describe the Four P’s – or, in more recent times, the Seven P’s.  Basically, the “mix” is:  price, promotion, product, place, process, physical evidence, and people. Seven P’s I don’t want to go into a description of the seven P’s that make up the […]

If you study marketing at all, you’ll come across an area called marketing communications.  In that area, you’ll consistently hear about the “Four P’s.”  What are the Four P’s, you ask?  Why it’s price, place, promotion, and product, of course!  Blah, blah, blah – how boring! Marketing Communications The only thing you really need to […]

Truly a question for the ages, love means a great many things to a great many people.  While love is a thing that, once it grabs hold of you, you feel it always, we especially think of love during the Valentine’s holiday. What is Love? One of my favorite movie quotes comes from the 1994 […]

What is the Definition of Marketing? Many people confuse “marketing” with “advertising.” I’ve written this article as a guide to help put both of these very different activities into perspective. Definition of Marketing The American Marketing Association says “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that […]

What is Inbound Marketing? I’m asked this question more than any other, and the answer is simple. Most people are familiar with Outbound Marketing, though they aren’t familiar with it by that title – they just think of it as Marketing. Outbound Marketing Outbound marketing is a little like a child jumping up and down […]

Inbound Marketing – clever buzz word or a smarter way to approach your marketing strategy? Inbound marketing is a different way to approach your marketing strategy than you learned in Marketing 101 several years ago.  The “rules” of marketing are continuously changing, but this sort of strategy has staying power. The old marketing rules give […]