Feb 14

What is Love?

By Sarah Giometti | Life

Truly a question for the ages, love means a great many things to a great many people.  While love is a thing that, once it grabs hold of you, you feel it always, we especially think of love during the Valentine’s holiday. What is Love? One of my favorite movie quotes comes from the 1994 […]

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Feb 06

What is the Definition of Marketing?

By Sarah Giometti | Marketing

What is the Definition of Marketing? Many people confuse “marketing” with “advertising.” I’ve written this article as a guide to help put both of these very different activities into perspective. Definition of Marketing The American Marketing Association says “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that […]

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Jan 30

What is Inbound Marketing?

By Sarah Giometti | Inbound Marketing

What is Inbound Marketing? I’m asked this question more than any other, and the answer is simple. Most people are familiar with Outbound Marketing, though they aren’t familiar with it by that title – they just think of it as Marketing. Outbound Marketing Outbound marketing is a little like a child jumping up and down […]

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