While many social media platforms have made it more difficult to organically reach followers, Instagram remains a platform where such interactions are simple. In fact, brands maintain regular engagement with around 4% of their followers on Instagram (which may not seem like much but is massive compared to the less than .1% of the followers […]

Social media is king when it comes to advertising today. Not only can you easily increase your exposure, but you can also gain real influence in the community or niche you want to reach. Of course, this tactic only works when you leverage social media effectively. So how do businesses succeed in gaining a powerful […]

Videos have become the most powerful way to reach customers online today. Unfortunately, these videos don’t have nearly as much power if they don’t rank on Google and other search engines. That’s the big question, right? How can we rank YouTube videos in Google? Luckily, there are six key tips on how to rank YouTube […]

The best way to reach consumers nowadays is online where your customers already are. In fact, social media advertising has the highest ROI of any popular form of advertising today. That’s why you can’t afford not to invest in Facebook ads, especially if you want to reach more customers. Still, running your first Facebook ad […]

Your brand represents your company’s personality. It’s the face you present to the world. Without your brand story, your customers have no way to see what your company stands for–or worse, they’ll infer what you stand for on their own (and you may not like their conclusions). A brand story is more than just the […]

If your business isn’t on Facebook yet, you’re missing out on one of the most effective ways to reach your customers. You should make creating your Facebook business page a top priority so you minimize your lost opportunities. The good news: making a Facebook business page is simple. Here’s how to make a Facebook business […]

Facebook has become one of the most powerful ways to connect with your customers and expand the reach of your brand. Unfortunately, a brand’s organic reach is consistently diluted as more brands join and the Facebook algorithm increasingly favors individuals over companies. You can counter that trend, however, using Facebook ads. The following are four […]

Your website is your most powerful tool to attract customers. That’s why you need a website that converts from day one. Unfortunately, this can be a challenge for many new business owners. After all, a great website requires internet marketing expertise that few new business owners have yet to develop. Thanks to WordPress, however, building […]

Social media has become the number one way to reach customers. Success on social media isn’t just a bonus anymore; it’s a business imperative. That’s why you need to invest in growing your social media following every day. To make this a little easier (especially when you’re just starting out), we’ve identified seven awesome steps […]

SEO is vital for businesses who want to maximize their online presence. SEO directs traffic to your website, ultimately determining whether your ideal customer finds your solution to their problem or your competitor’s. Search engine optimization is not always white and black, it can be tricky. Every day, major search companies tinker with their algorithm, […]