Hi, everyone. I’m Sarah Giometti, the founder of Provaro Marketing, and in this video, I want to talk about what you should say in social media for your local business. Now, if you go back to your childhood, you might remember the song, “Old MacDonald had a farm EIEIO.” And I use that acronym for […]

Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to talk about taking advantage of voice search for your small business. In this day and age of personal assistants in our TVs, and our smartphones, our tablets like Google, Google Now, Siri, people are asking questions as part of […]

Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to give you three tips to rank your local business video number one on Google. The very first trick that a lot of people don’t realize is before uploading your video to YouTube, you want to rename the file name. […]

Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to talk about how to respond to negative business reviews. I know they suck. Nobody wants to get a negative review. We all think that we do a really great job, make our customers and clients happy, but in reality […]

Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to talk about demystifying Google reviews for your local business, and then especially when Google might delete a review from your listing. So, the first thing Google looks at is if your business listing suddenly got a huge influx of […]

These days, successful marketing happens almost entirely online, especially for small local businesses. If you want to reach your market, you need to have well-executed inbound marketing strategies, an active social media presence, and an easy-to-use and informative website. While many factors affect the effectiveness of each of these marketing strategies, one factor remains equally […]

Video Transcript: Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to talk about the difference between SEO (search engine optimization) and digital marketing. In reality, the big difference is, digital marketing is all encompassing. When you use that term, it means everything digital for marketing your business. It […]

Hi everyone, I’m Sarah Giometti, the founder of Provaro Marketing. In this video, we’re going to talk about local search engine optimization and how to format your name, address, phone number, or what we call NAP. First, let’s talk about your name. It’s really important to be consistent with your name, address, phone number in […]

2018 has been called the year of the “Facebook Apocalypse” due to algorithm changes that emphasize interactions with friends– not businesses. While this makes it easier for you to find out about pregnancies and weddings of people in your network, it also means that you’re less likely to see the latest posts of the businesses […]

Everyone knows that social media is a powerful marketing tool today. It’s a way to reach out to your customers in a more personal way that doesn’t translate as well to email or traditional marketing. Did you know, though, that you can use social media to boost email marketing campaigns, too? The following are five ways […]