Website speed is one of the most important factors site owners need to worry about, not just in terms of what Google and other search engines think. Just a 1-second delay can reduce page views by 11% as consumers expect the website they visit to offer a seamless loading experience. And because consumers care a […]

When it comes to building high-quality backlinks, there is no getting away from the fact that content still matters more than anything else – and this is unlikely to change any time soon. So how can you easily earn quality backlinks that will increase your ranking? Internal Backlinks Internal linking is a great way to […]

Online reputation management is extremely important to the success of your business. It’s worth investing time and money into it if you want your business to succeed. A well-planned and executed online reputation management strategy not only has a significant impact on a business’s search rankings but also strengthens a company’s long-term brand equity. Building […]

SEO has been around for many years, and it’s a big part of digital marketing. Small businesses, in particular, should be focusing on local SEO to drive more traffic and efficiently target their audience. But, in a world where social media reigns supreme, is it worth it to invest time and resources in SEO, or […]

Local SEO is very important for small businesses that operate at a physical location. Your potential customers will most probably look for your type of business or service via their mobile device, and that’s how you want to be found. Having a Google My Business account, being listed in local directories, and optimizing your website […]

Google My Business has many amazing features that can help local businesses bring more people to cross their thresholds. But the conversation around optimizing a Google My Business listing usually has to do with the contact information a potential customer needs to visit or get in touch with a business: Phone number Address Email Website […]

Google My Business is a great way to get additional local traffic and put your business at the forefront of local searches. However, simply creating a listing will not be enough to get your business the results it needs to experience improvements. It’s important to tackle this task with a strong strategy that helps you […]

Consumers nowadays are more conscious than ever before. They are looking for local, ethical, and environmentally-friendly products and want to shop from brands that share the same values as they do. Corporate Social Responsibility (CSR) can help meet the needs and desires of today’s consumers. CSR is an ethical management approach where businesses don’t focus […]

Picture this: you are visiting a new town and want to try the local cuisine. What do you do? You reach for your phone and search online for the best local restaurants. Searches that include the keywords “near me” or “close by” increased by 900% in the last years and over 46% of Google searches […]

Online reviews are essential in the modern world of business. 97% of consumers use online media like reviews to research products and services in their area, and 31% of consumers are willing to pay more to do business with a company that has “excellent” online reviews. But how can you take control of your business’s […]