Welcome to the world of digital marketing, where anyone can tap into a variety of different tools that can help promote brands, products, reach more people, and ultimately achieve success, however you define it. Marketing efforts are very diverse, and businesses that operate at a smaller level often need to pick and choose what tools […]

The sales and marketing departments work together to achieve the same goals, albeit they may have different means to do it. The marketing team is in charge of promoting your product or services and ensuring your messages reach the right people. They do it through a variety of different methods, from paid ads to social […]

Google is one of the most important marketing tools businesses have at their disposal. There are around 3.5 billion Google searches every single day, and the right keyword may bring an influx of high-quality traffic to your site. However, there are some cases where businesses can search for themselves on Google only to find… nothing! […]

If you’re the proud new owner of a small business, or you’re just looking to expand your business after it’s been in operation for a little while, you may be wondering how to advertise it locally and bring in more customers. Here are a few great options! 1. Put Up Fliers This is a very […]

As a small business owner, we know that your operations may be on a tight budget, and you may not be sure if investing in marketing from an agency like Provaro Marketing is worth it. We’re here to tell you that marketing is absolutely essential for your small business – and we’ve got 5 reasons […]

Wondering why you should choose a local marketing company in Santa Rosa, rather than a large regional company or an internet-based company in another part of the country? Here are a few advantages of going local and choosing a marketing company in your area! 1. Get The Personal Attention You Deserve First and foremost, working […]

Local businesses wanting to leverage digital marketing methods to reach their audience and increase their profits need a bit more than just a broad strategy. The rules of local marketing are slightly different than in promoting a business regardless of location, but unfortunately, many business owners go forward with the wrong approach. Here are 7 […]

Picture this: You’ve just moved to a new house and need a plumber to fix a leaky toilet. Do you go around your neighborhood looking for the businesses, vendors, and services you need or do you use Google? Just like you, 97% of people learn about local companies through an online search. Moreover, 88% of […]

Wondering why you should invest in search engine optimization for your small business? There are a few great reasons why Search Engine Optimization (SEO) is so critical, especially for small business owners. In this guide from Provaro Marketing, we’ll discuss everything you should know.  1. Organic Search Is A Huge Source Of Website Traffic When […]

If you run a small business in California, you may be wondering about the effects of California’s new data privacy law, the California Consumer Privacy Act (CCPA). This law was passed in 2018 and took effect on January 1, 2020, but enforcement only began in June of 2020. Not sure what the CCPA is, why […]