Google My Business has many amazing features that can help local businesses bring more people to cross their thresholds. But the conversation around optimizing a Google My Business listing usually has to do with the contact information a potential customer needs to visit or get in touch with a business: Phone number Address Email Website […]

Google My Business is a great way to get additional local traffic and put your business at the forefront of local searches. However, simply creating a listing will not be enough to get your business the results it needs to experience improvements. It’s important to tackle this task with a strong strategy that helps you […]

Consumers nowadays are more conscious than ever before. They are looking for local, ethical, and environmentally-friendly products and want to shop from brands that share the same values as they do. Corporate Social Responsibility (CSR) can help meet the needs and desires of today’s consumers. CSR is an ethical management approach where businesses don’t focus […]

Picture this: you are visiting a new town and want to try the local cuisine. What do you do? You reach for your phone and search online for the best local restaurants. Searches that include the keywords “near me” or “close by” increased by 900% in the last years and over 46% of Google searches […]

Online reviews are essential in the modern world of business. 97% of consumers use online media like reviews to research products and services in their area, and 31% of consumers are willing to pay more to do business with a company that has “excellent” online reviews. But how can you take control of your business’s […]

Content marketing is an effective way of attracting more potential customers to your website. But if you’re just getting started, you may be wondering how you can add more content to your website. What’s the best way to maintain a constant, steady flow of content? In this blog from Provaro Marketing, we’ll take a look […]

Video marketing has been on the rise in the last fest years and it doesn’t show any signs of stopping. YouTube is the second most visited website in the world (after Google.) The average Internet user spends about an hour and a half a day consuming online video content. And, most businesses have caught up […]

How important are online reviews to consumers? Extremely! Reports show that 90% of consumers read online reviews before visiting a business and 88% trust online reviews just as much as they do personal recommendations. Of course, you won’t be able to please every customer that goes through your door (virtual or otherwise), and getting the […]

Welcome to the world of digital marketing, where anyone can tap into a variety of different tools that can help promote brands, products, reach more people, and ultimately achieve success, however you define it. Marketing efforts are very diverse, and businesses that operate at a smaller level often need to pick and choose what tools […]

The sales and marketing departments work together to achieve the same goals, albeit they may have different means to do it. The marketing team is in charge of promoting your product or services and ensuring your messages reach the right people. They do it through a variety of different methods, from paid ads to social […]