Have you ever considered that your brand’s online reputation is like a living organism? It evolves and changes with every comment and review you get online about your products and services. And how prospects perceive your business is a very big deal as 93% of consumers claim that online reviews influence their decision to purchase.

So, what can you do to ensure that your brand is always presented in the best light possible?

Did you know the NAP of your business is the foundation for local SEO? If you’ve never come across the acronym before, know that NAP stands for Name, Address, and Phone Number, three elements that are vital to your local discovery.

The NAP of your business must be correct across all channels to help optimize your site and increase your ranking in local searches. Here is how NAP ties into your overall local SEO strategy.

Small businesses have a lot to worry about when it comes to marketing themselves. One area small businesses should definitely not ignore is SEO. It may seem like SEO is not really necessary when you are small as search engine optimization usually takes time to show results. You may think that paid advertising is a better way to reach your audience and boost your brand recognition. While paid advertising can certainly be beneficial, here’s why you should consider SEO too.

Consumers nowadays want personalized and highly targeted brand interactions and they want it in real-time. But, here’s the trick: they don’t want it to happen in person or via emails. In fact, reports show that 67% of consumers prefer texting to talking on the phone or communicating via emails. So, what’s the solution? Enter SMS […]

Need to improve your link-building strategy? You’ve come to the right place! Building links is an integral part of your website’s SEO effort. The more high-quality links you can generate, the more Google and other search engines know your website content is relevant, and place your link higher up in the results. While internal linking […]

A big part of your online reputation is built on reviews, and most people look at your Google reviews before deciding if they should be a new customer or not. That’s because it provides a relatively trustworthy image of your services or products. To get more 5-star Google reviews, you don’t have to use black […]

Paid advertising is one of the major ways you can attract new customers to your website, or get existing ones to make new purchases. While SEO, social media, and content marketing can be done virtually for free, paid advertising will use some of your marketing budget. If you have a small business and your PPC […]

Small businesses now have a variety of marketing tools at their disposal. However, when the marketing budget isn’t very generous, it can be difficult for owners to know where their funds should go. For small businesses who need to tap into a local audience, a local SEO strategy often yields the best results. If you […]

Website speed is one of the most important factors site owners need to worry about, not just in terms of what Google and other search engines think. Just a 1-second delay can reduce page views by 11% as consumers expect the website they visit to offer a seamless loading experience. And because consumers care a […]

When it comes to building high-quality backlinks, there is no getting away from the fact that content still matters more than anything else – and this is unlikely to change any time soon. So how can you easily earn quality backlinks that will increase your ranking? Internal Backlinks Internal linking is a great way to […]