Hey, everyone. Sarah Giometti here. In today’s video, I want to talk about how to rank higher on Google Maps for your local business. The very first thing you want to do is perform some keyword research. Some places that you can do this is, one, if you have Google Search Console activated on […]

Small businesses have it hard these days. Not only that they must compete against similar local companies, but they also have to pay attention to what global businesses are doing too. Consumers nowadays can find almost anything they want at the touch of a button. So, how do you make them pay attention and choose […]

Before anything, we want to make one thing clear: there are no silver bullets when it comes to promoting a small business. What works for others may not fit your audience. Don’t go looking for one-size-fits-all solutions and don’t listen to so-called marketing gurus that promise unprecedented growth in three easy steps. Marketing is a […]

  Hi everyone, Sarah Giometti here. And in today’s video, I want to talk about why growth for local businesses will be dominated by Google My Business or GMB. Google, obviously, has a vested interest in keeping people on their assets. The more time people spend on google.com or Google Maps, the more money that […]

Everyone who’s ever Googled anything (aka everyone who’s ever used the internet) knows how important keywords are for SEO, even if they don’t recognize the term. Keywords are the phrases and terms we enter into a search engine to find information. Search engines then use those keywords to rank websites likely to be relevant to […]

If you run a local business with local customers, the main focus in your digital marketing strategy should be optimizing your website for local searches. This article will present a few tips that will help you build a strong online presence in local searches, giving you a great starting point for more elaborate online marketing […]

Hey everyone, Sarah Giometti here, and in this video, I want to talk about why you should never report a negative Yelp review without doing this one thing first. Now, I get it, Yelp is a love-hate relationship for every small business owner. It’s great if you’ve got a bunch of reviews, it does help […]

Many small businesses tend to postpone their digital marketing strategy and focus on traditional marketing methods to get their first customers. It makes sense to reach locally when you are new on the market. You assume that the residents of your neighborhood will get to interact with you most like that, but thinking that digital […]

Videos are such a versatile form of creating content that more and more small businesses are using them to get their message across the web. Most social media platforms today support video posts, which makes it extremely easy to share your clips and reach a big number of people that might be interested in your […]