So you have a local business. The kind of business where people can walk in and get a cup of coffee, or a haircut, or a custom made saddle. Yes, people still buy custom made saddles. They also buy spurs and ropes. But that’s better off being the subject of somebody else’s blog. The point […]

Have you ever wanted pizza? Sure you have. Pizza is good. How about your favorite pizza? Do you have a favorite pizza place in your city? How about in your neighborhood? Now, what if you wanted pizza, and you’re not a good cook, and you forgot the name of the place that you like to […]

One of the many myths about social media marketing is that you have to get a huge number of followers for it to be successful. As with most myths, there’s a measure of truth here, and it’s also a little out of focus. There are many reasons why an enormous list of followers might be […]

6 Ways to Dominate Local Searches Ok, hold on to your hat, this could get a little “techie.” Should that really be a big surprise though? After all, when it comes to computer stuff, it can just be techie sometimes. Yes, the computer is there to make things easier, but sometimes you just have to […]

Here’s a fun experiment for you if you like to hear people complain. Ask the next 10 local business owners that you run into if they’ve ever used radio advertising. You might want to pop a bowl of popcorn and watch the show after you ask them the question though. The responses you get may […]

You started a business at 123 First Cir., got your business cards done, you’re networking, you have a website, you have signs up so people can find you. You’ve opened up the doors and you’re waiting for the crowds to flood in and buy some widgets from you. As time goes on, you notice that […]

You’ve seen them before on all of those big companies. Star ratings are showing up on everything from products on Amazon, or hotels, a rental car company, to tourism destinations and apps for your phone. Along with these star ratings, if you’ve been looking lately, you’ll see lots of links to reviews. This whole system […]

These days we are connected to the internet 24/7. We use our phones to give us directions, find us a place to eat, find the best place to find the must-haves on our shopping list, and make important decisions about everything we do during our day. All of this is primarily made possible by company websites and […]

Every company wants to grow. More customers and more sales means more income strengthening your small business. But how can you effectively grow your small business online? It turns out the easiest way to market and grow your business is through email. The following are three reasons why every small business should be collecting email […]

While many social media platforms have made it more difficult to organically reach followers, Instagram remains a platform where such interactions are simple. In fact, brands maintain regular engagement with around 4% of their followers on Instagram (which may not seem like much but is massive compared to the less than .1% of the followers […]