Inbound marketing has many benefits that most businesses would like to leverage. It’s the hallmark of an engaging company, it’s less expensive than outbound marketing, and it keeps you connected to your current clients while getting you attention from prospects. Sounds like a winning combination, don’t you think?
Now that we’ve got your attention, let’s talk about what inbound marketing is and how you can begin using it to get your business noticed and start making more sales as soon as possible.
Inbound marketing is all about the conversation and connectivity, you don’t need to be blatantly parading your services in your targeted consumer’s face, but you do need to be relevant, knowledgeable, and easy to contact. So what do we mean by that? Let’s break it down.
Be relevant and emphasize your specialties and unique services.
Not every company does what yours does, and the ones that do are likely not offering identical services or quality to yours. When you create content and communications for your company, always remember to include information about what sets your company apart from the competition and stay on topic. Don’t force information about your services in with content that doesn’t support it. If you want to share about your new widget for cleaning windows, share it with content about window cleaning, household services, auto-detailing—something that’s relevant to cleaning windows and that will showcase your product as a solution.
This idea of relevant promotion doesn’t just apply to your products and services, make sure you mention your outstanding reviews or reputation, or your expertise on a certain product or service also.
Be engaging and knowledgeable.
Your perfect client is trying to find you, but they’re thinking in terms of their problems or need, not your services. When you describe your company and what makes you special, remember to think like a customer and not just a company. Promote your services directly and indirectly by detailing what you offer, and weaving customer-relevant narrative into your marketing, like related blog posts, articles, and white papers that answer the questions your customers are asking.
It’s not always about having a specific service, sometimes it’s just about being the company with the answer to an issue the customer is having, so flaunt your expertise.
Be easy to contact.
Make yourself easy to contact, it sounds simple but it’s a point many customers miss. Wherever information about your company or services appears, it’s best to have contact information accompany it. Whether it’s a blog post, article in a magazine, or video testimonials; put your contact information with it. And, whenever possible make your contact details easier to access, like at the top of a webpage or blog.
Want to know more about inbound marketing techniques and how your business can benefit? Contact us today, we’ll walk you through our comprehensive inbound marketing services and find a plan that works for you.
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