Category Archives for "Advertising"

Paid advertising is one of the major ways you can attract new customers to your website, or get existing ones to make new purchases. While SEO, social media, and content marketing can be done virtually for free, paid advertising will use some of your marketing budget. If you have a small business and your PPC […]

6 Ways to Dominate Local Searches Ok, hold on to your hat, this could get a little “techie.” Should that really be a big surprise though? After all, when it comes to computer stuff, it can just be techie sometimes. Yes, the computer is there to make things easier, but sometimes you just have to […]

Here’s a fun experiment for you if you like to hear people complain. Ask the next 10 local business owners that you run into if they’ve ever used radio advertising. You might want to pop a bowl of popcorn and watch the show after you ask them the question though. The responses you get may […]

You’ve seen them before on all of those big companies. Star ratings are showing up on everything from products on Amazon, or hotels, a rental car company, to tourism destinations and apps for your phone. Along with these star ratings, if you’ve been looking lately, you’ll see lots of links to reviews. This whole system […]

Your brand represents your company’s personality. It’s the face you present to the world. Without your brand story, your customers have no way to see what your company stands for–or worse, they’ll infer what you stand for on their own (and you may not like their conclusions). A brand story is more than just the […]

If you haven’t heard about Facebook custom audiences, then this is a show for you. In this weeks episode of Social Media Wednesday, we talk with Ryan Perry of Simple Biz Support about 5 unique ways to use emails in Facebook ads. If you’ve never incorporated your email list into your Facebook advertising strategy, you may want […]

On a budget, but want to run some Facebook ads? In today’s episode of Social Media Wednesday, we chat with Ryan Perry of Simple Biz Support and share tips on how to get results from Facebook ads on a budget. You don’t want to miss this show!

In this week’s Social Media Wednesday, we chat with Ryan Perry of Simple Biz Support about Twitter’s new video feature and creative ways to incorporate this into your online marketing strategy. With one minute of video being worth a thousand words, Twitter video can be very powerful for your business. You can now record and […]

In this week’s broadcast, Sarah Giometti chats with Ryan Perry of Simple Biz Support about Google+ Post ads and the potential for broader engagement across the internet. When you couple it with Facebook custom audience ads, your lead generation could be through the roof! Check out the video below and see if it’s something worth […]

Each week one of our owners, Sarah Giometti, participates in a Google Hangout with Ryan Perry of Simple Biz Support, where they discuss social media. This week’s hangout is about Facebook advertising and why every business should use it. Enjoy!