Category Archives for "Analytics"

You started a business at 123 First Cir., got your business cards done, you’re networking, you have a website, you have signs up so people can find you. You’ve opened up the doors and you’re waiting for the crowds to flood in and buy some widgets from you. As time goes on, you notice that […]

Analytics are important. They help us understand how successful (or not) our marketing efforts are online, and they can even help us target our actions towards avenues that will be most beneficial in the future. Unfortunately, too often we collect analytics in a rote, habitual way, without going deeper into what our numbers mean. We […]

A “persona” is a powerful marketing tool to keep your marketing message directly related to your target audience by knowing who your audience is in the first place. In this week’s episode of Social Media Wednesday, we chat with Ryan Perry of Simple Biz Support about how to create a Facebook audience persona using the free […]

Good data can get you great results! Do you know where to look in Pinterest analytics to find the information you need to improve your Pinterest marketing message? In this week’s episode of social media Wednesday, we chat with Ryan Perry of Simple Biz Support and give you 5 ways to use Pinterest analytics to […]

In this week’s Social Media Wednesday, ICT’s owner Sarah Giometti chats with Ryan Perry of Simple Biz Support about paying attention to your social media efforts. You don’t need to dig into the full Facebook insights or analytics every day, but you should do quick looks at what kind of engagement you are getting on […]

The goals of any marketing campaign are simple, get your message in front of prospective clients, and gain as much data as possible from those that you are interacting with. There have been some changes recently that may impact the way that marketers gain the insight they need to effectively run a campaign. Google has […]

Analytics are a key part of inbound marketing . . . or any marketing, for that matter!  You need to know how many people visit your website.  You need to know how many are unique, how many return, what pages they visit, how long they stay, on what pages they enter your site, how they […]