Category Archives for "Analytics"

Feb 03

How To Build A Facebook Audience Persona

By Sarah Giometti | Analytics

A “persona” is a powerful marketing tool to keep your marketing message directly related to your target audience by knowing who your audience is in the first place. In this week’s episode of Social Media Wednesday, we chat with Ryan Perry of Simple Biz Support about how to create a Facebook audience persona using the free […]

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Dec 19

Google Image Changes

By Sarah Giometti | Analytics

The goals of any marketing campaign are simple, get your message in front of prospective clients, and gain as much data as possible from those that you are interacting with. There have been some changes recently that may impact the way that marketers gain the insight they need to effectively run a campaign. Google has […]

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