Business
How Might Corporate Social Responsibility Play a Role in Marketing
Consumers nowadays are more conscious than ever before. They are looking for local, ethical, and environmentally-friendly products and want to shop from brands that share the same values as they do. Corporate Social Responsibility (CSR) can help meet the needs and desires of today’s consumers. CSR is an ethical management approach where businesses don’t focus…
Read MoreWhat Is California’s New Data Privacy Law, And Do Small Businesses Need To Comply?
If you run a small business in California, you may be wondering about the effects of California’s new data privacy law, the California Consumer Privacy Act (CCPA). This law was passed in 2018 and took effect on January 1, 2020, but enforcement only began in June of 2020. Not sure what the CCPA is, why…
Read MoreHow to Improve Google Search Ranking for Your Local Business
Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to give you three tips to rank your local business video number one on Google. The very first trick that a lot of people don’t realize is before uploading your video to YouTube, you want to rename the file name.…
Read MoreHow to Respond to a Negative Review of Your Local Business
Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to talk about how to respond to negative business reviews. I know they suck. Nobody wants to get a negative review. We all think that we do a really great job, make our customers and clients happy, but in reality…
Read MoreHow to Connect with Local Customers Via Social Media
So you have a local business. The kind of business where people can walk in and get a cup of coffee, or a haircut, or a custom made saddle. Yes, people still buy custom made saddles. They also buy spurs and ropes. But that’s better off being the subject of somebody else’s blog. The point…
Read MoreWhat is local search optimization?
Have you ever wanted pizza? Sure you have. Pizza is good. How about your favorite pizza? Do you have a favorite pizza place in your city? How about in your neighborhood? Now, what if you wanted pizza, and you’re not a good cook, and you forgot the name of the place that you like to…
Read MoreOne Powerful Tip to Build a Local Social Media Following
One of the many myths about social media marketing is that you have to get a huge number of followers for it to be successful. As with most myths, there’s a measure of truth here, and it’s also a little out of focus. There are many reasons why an enormous list of followers might be…
Read More6 Ways to Dominate Local Searches
6 Ways to Dominate Local Searches Ok, hold on to your hat, this could get a little “techie.” Should that really be a big surprise though? After all, when it comes to computer stuff, it can just be techie sometimes. Yes, the computer is there to make things easier, but sometimes you just have to…
Read MoreWhy Local Businesses Should Stop Spending Money on Radio Ads
Here’s a fun experiment for you if you like to hear people complain. Ask the next 10 local business owners that you run into if they’ve ever used radio advertising. You might want to pop a bowl of popcorn and watch the show after you ask them the question though. The responses you get may…
Read MoreThe Insane Power of Online Reviews for Local Businesses
You’ve seen them before on all of those big companies. Star ratings are showing up on everything from products on Amazon, or hotels, a rental car company, to tourism destinations and apps for your phone. Along with these star ratings, if you’ve been looking lately, you’ll see lots of links to reviews. This whole system…
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