Category Archives for "Email Marketing"

May 15

Email Marketing and CAN-SPAM Act

By Sarah Giometti | Email Marketing

We’ll never get away from the typical SPAM (Nigeria millionaires anyone?), but no reputable business should violate the CAN-SPAM act. Ever. Email SPAM violations by businesses is a pet peeve of mine. There is no excuse for it. Ever. We never recommend that a company buy an email list because you haven’t earned the trust of the […]

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Dec 19

Google Image Changes

By Sarah Giometti | Analytics

The goals of any marketing campaign are simple, get your message in front of prospective clients, and gain as much data as possible from those that you are interacting with. There have been some changes recently that may impact the way that marketers gain the insight they need to effectively run a campaign. Google has […]

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