Email Marketing
Why Every Small Business Should Be Collecting Email Addresses
Every company wants to grow. More customers and more sales means more income strengthening your small business. But how can you effectively grow your small business online? It turns out the easiest way to market and grow your business is through email. The following are three reasons why every small business should be collecting email…
Read MoreEmail Marketing and CAN-SPAM Act
We’ll never get away from the typical SPAM (Nigeria millionaires anyone?), but no reputable business should violate the CAN-SPAM act. Ever. Email SPAM violations by businesses is a pet peeve of mine. There is no excuse for it. Ever. We never recommend that a company buy an email list because you haven’t earned the trust of the…
Read MoreGoogle Image Changes
The goals of any marketing campaign are simple, get your message in front of prospective clients, and gain as much data as possible from those that you are interacting with. There have been some changes recently that may impact the way that marketers gain the insight they need to effectively run a campaign. Google has…
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