Why Pay-to-Play on Facebook Is a Good Thing for Your Local Business
2018 has been called the year of the “Facebook Apocalypse” due to algorithm changes that emphasize interactions with friends– not businesses. While this makes it easier for you to find out about pregnancies and weddings of people in your network, it also means that you’re less likely to see the latest posts of the businesses…
Read More5 Ways Social Media Can Boost Your Email Marketing Campaigns
How to Connect with Local Customers Via Social Media
So you have a local business. The kind of business where people can walk in and get a cup of coffee, or a haircut, or a custom made saddle. Yes, people still buy custom made saddles. They also buy spurs and ropes. But that’s better off being the subject of somebody else’s blog. The point…
Read MoreOne Powerful Tip to Build a Local Social Media Following
One of the many myths about social media marketing is that you have to get a huge number of followers for it to be successful. As with most myths, there’s a measure of truth here, and it’s also a little out of focus. There are many reasons why an enormous list of followers might be…
Read MoreHow to Create Influence Through Social Media
Social media is king when it comes to advertising today. Not only can you easily increase your exposure, but you can also gain real influence in the community or niche you want to reach. Of course, this tactic only works when you leverage social media effectively. So how do businesses succeed in gaining a powerful…
Read MoreHow To Use Facebook Marketing To Grow Your Business
In today’s social media-fueled marketing reality, Facebook is a vital tool for reaching your customers. If you want to use Facebook marketing to grow your business, pay close attention. Unfortunately, Facebook serves no real purpose unless your posts successfully grow your business and generate revenue. While almost any content can reach your ideal customer, only…
Read More8 Must-Dos to Set Up an Optimized Facebook Fan Page
Facebook is a key way that that we can reach our customers today, but our Facebook reach won’t do much if we don’t have an optimized Facebook fan page. There’s many things that have to be considered to run a successful Facebook page. The following eight tactics can help you to optimize your marketing success…
Read More3 Ways to Boost a Facebook Post Organically
Have you ever paid to boost a post on Facebook? If you have, you probably know that boosting a post is a great way to get more exposure for your brand, promote a special offer or event, or attract more likes and interaction. Whether you’ve paid to boost your posts or not, however, it’s easy…
Read MoreWhy Facebook Likes Still REALLY Matter
You probably have heard the dire predictions for Facebook marketing. As the organic reach of any single Facebook page is continually reduced, soon virtually no one will see your posts just by chance in their newsfeed. Some have argued that this means the end of the importance of Facebook likes altogether. After all, what could…
Read More5 Tips To Find Trending Topics For Social Media Content
In this episode of Social Media Wednesday, we started out to chat with Ryan Perry of Simple Biz Support about 5 tips to find trending topics for social media content and ended up with almost 10 different resources to check out. This is also our second episode of Social Media Wednesday using #Blab. Do you…
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