Category Archives for "Google Ads"

Aug 15

What are Google Local Services Ads and Are They Right For Your Local Business?

By Sarah Giometti | Google Ads

Google Local Services Ads (LSAs) are a type of Google AdWords ad that helps you connect with customers in the local arena who are looking for the services you offer.

The idea behind the LSA is two-fold: You can target consumers based on a number of factors, including location, keyword searches (or topics) and location. Here’s how it works: You can also target your ads by service type or even municipalities (cities).

Continue reading