Category Archives for "Google My Business"

By now you probably know that having a Google Business Profile (formerly known as Google My Business) is essential to growing your local business. It’s evident that you need to focus your attention on Google Business Profile. The question now is: what can you do to increase Google Business Profile conversions?

Even Google recognizes the disadvantage small businesses have in the online advertising space and has tried to level the field a bit. That’s how Local Services Ads were born. But, what are Local Services Ads, and are they really worth it?

In today’s digital age, it’s not wise to run a business without a clear local search engine optimization strategy. Reports show that 93% of consumers use online searches to look for a local business and 42% of those searches lead to clicks on the Google Map Pack. And, it makes sense if you think about it. If you want to try a new restaurant in your area, you will probably use your phone to look for eateries near you, check their rates, read customer reviews, and so on.

But, if you are a small business with a lot on your plate, you may be wondering if any local search services could help you boost your local SEO rankings.

Google My Business is a powerful way to drive local traffic to your website. Whenever customers look for products and services in their area, Google will actually first display business profiles before the normal search result links.

Optimizing your Google My Business page is an integral component of your local SEO strategy. The goal of these profiles is to give users all the information they need in order to make a decision right there in the profile.

Whether you’re a local pizza business in Santa Rosa or a wedding photographer in Seattle, one thing is for sure – you need to be promoting your business to boost sales.

A fundamental way you can do this is with Google My Business (GMB) optimization. Want to learn more?

Google has announced that Google My Business (GMB) will be renamed Google Business Profile. The new name also comes with new updates that can influence your local SEO efforts.

Here’s what you need to know about the change and what you can expect from the new development.

A big part of your online reputation is built on reviews, and most people look at your Google reviews before deciding if they should be a new customer or not. That’s because it provides a relatively trustworthy image of your services or products. To get more 5-star Google reviews, you don’t have to use black […]

Google My Business has many amazing features that can help local businesses bring more people to cross their thresholds. But the conversation around optimizing a Google My Business listing usually has to do with the contact information a potential customer needs to visit or get in touch with a business: Phone number Address Email Website […]

Google My Business is a great way to get additional local traffic and put your business at the forefront of local searches. However, simply creating a listing will not be enough to get your business the results it needs to experience improvements. It’s important to tackle this task with a strong strategy that helps you […]

Google is one of the most important marketing tools businesses have at their disposal. There are around 3.5 billion Google searches every single day, and the right keyword may bring an influx of high-quality traffic to your site. However, there are some cases where businesses can search for themselves on Google only to find… nothing! […]