Category Archives for "Inbound Marketing"

Marketing nowadays has become a challenge for every business. While there are more channels on which to reach customers, there are even fewer effective ways to reach the market. Our customers are disenchanted by many traditional marketing methods, and the reach of many of these diminishes daily. Luckily, inbound marketing offers a way to better […]

In today’s episode of Social Media Wednesday, we chat with Ryan Perry of Simple Biz Support and discuss 10 social media growth statistics published by Social Media Today that prove why your business must be on social media and active.

In today’s episode of Social Media Wednesday, we talk with Ryan Perry of Simple Biz Support on how to use Instagram to drive website traffic. If you are using Instagram as part of your online marketing strategy, be sure to watch the video below.

It’s that time of the year to start planning for the upcoming Holiday Season. In this episode of Social Media Wednesday, Sarah and I will talking about planning your Holiday marketing strategy so you don’t miss the boat! Do you plan for Christmas in July?

At the end of February, Google announced a change to their ranking algorithm. The biggest change has to do with mobile-friendly websites. If your website isn’t mobile-friendly, you’ll see a decrease in your rankings on mobile searches. Google aims to provide the most useful, and user-friendly, experience to their users. With mobile searches rapidly increasing […]

In this weeks episode of Social Media Wednesday, I chat with Ryan Perry of Simple Biz Support and we will debunk the myth that it’s not possible to track sales from social media activities. Using a simple “squeeze page” and some tips, we’ll show you with black and white numbers the effectiveness of a social […]

Inbound marketing has many benefits that most businesses would like to leverage. It’s the hallmark of an engaging company, it’s less expensive than outbound marketing, and it keeps you connected to your current clients while getting you attention from prospects. Sounds like a winning combination, don’t you think? Now that we’ve got your attention, let’s […]

There’s nothing like working with a professional, qualified team to help you market your company and achieve results. At ICT Marketing we want every company to get the best marketing with the best possible results, and that’s what we deliver. As part of our commitment to educating our clients, we’re going to take a bit […]

In this week’s broadcast, Sarah Giometti chats with Ryan Perry of Simple Biz Support about Google+ Post ads and the potential for broader engagement across the internet. When you couple it with Facebook custom audience ads, your lead generation could be through the roof! Check out the video below and see if it’s something worth […]

We’ll never get away from the typical SPAM (Nigeria millionaires anyone?), but no reputable business should violate the CAN-SPAM act. Ever. Email SPAM violations by businesses is a pet peeve of mine. There is no excuse for it. Ever. We never recommend that a company buy an email list because you haven’t earned the trust of the […]