Category Archives for "Local Marketing"

May 31

How to Add Services to Your Google Business Profile

By Sarah Giometti | Google My Business

Google My Business is a powerful way to drive local traffic to your website. Whenever customers look for products and services in their area, Google will actually first display business profiles before the normal search result links.

Optimizing your Google My Business page is an integral component of your local SEO strategy. The goal of these profiles is to give users all the information they need in order to make a decision right there in the profile.

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Apr 13

Local SEO: How to Improve Your Local Ranking on Google

By Sarah Giometti | Local Marketing

Google owns a staggering 81 percent of the US search engine market and accounts for the majority of search engine usage in the nation. Thus, you can expect, as a business owner, that your customers will use Google to locate your business on the internet. But, before your potential clients can find you, you first have to convince Google that your business is worthy of showing up at the top of search results.

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Mar 08

If You’re Only Going to Do One Thing to Promote Your Small Business, Do This

By Sarah Giometti | Local Marketing

With so many different marketing strategies out there, each of them designed to promote your business, it can be hard to determine which one will work for your company.
But if you are the owner of a small business and are looking for ways to promote it, there is one bulletproof strategy that can help your business grow and expand: You should focus on Local SEO.

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Jan 25

What Does NAP Stand For And Does It Help Local SEO?

By Sarah Giometti | Local Marketing

Did you know the NAP of your business is the foundation for local SEO? If you’ve never come across the acronym before, know that NAP stands for Name, Address, and Phone Number, three elements that are vital to your local discovery.

The NAP of your business must be correct across all channels to help optimize your site and increase your ranking in local searches. Here is how NAP ties into your overall local SEO strategy.

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