Category Archives for "Marketing"

The sales and marketing departments work together to achieve the same goals, albeit they may have different means to do it. The marketing team is in charge of promoting your product or services and ensuring your messages reach the right people. They do it through a variety of different methods, from paid ads to social […]

You hear it during every campaign season: small businesses are the backbone of the American economy. But as much as we’d like to sing the praise of small businesses in theory, many small business owners know one thing to be true. Competition is fierce, especially when you’re going up against global giants who can offer […]

  Sarah Giometti: Hi everyone, Sarah Giometti here. And in today’s video, I wanna talk about how to market your local business online. Whenever I talk to a small local business owner, there are four strategies that I always recommend, and I always recommend them in a very specific order, and here’s why. Local businesses […]

  Hey, everyone. Sarah Giometti here. In today’s video, I want to talk about how to rank higher on Google Maps for your local business. The very first thing you want to do is perform some keyword research. Some places that you can do this is, one, if you have Google Search Console activated on […]

  Hi everyone, Sarah Giometti here. And in today’s video, I want to talk about why growth for local businesses will be dominated by Google My Business or GMB. Google, obviously, has a vested interest in keeping people on their assets. The more time people spend on google.com or Google Maps, the more money that […]

Hey everyone, Sarah Giometti here, and in this video, I want to talk about why you should never report a negative Yelp review without doing this one thing first. Now, I get it, Yelp is a love-hate relationship for every small business owner. It’s great if you’ve got a bunch of reviews, it does help […]

Hey everyone, Sarah Giometti here. And in this video, I want to talk about what is local SEO marketing. What really is local SEO marketing and how does it differ from traditional SEO or Search Engine Optimization? SEO has been a buzzword and it’s been around for over 10 years, probably 15 or more, pretty […]

Hi everyone, Sarah Giometti here. In today’s video, I want to talk about local marketing ideas for a small business. Now, don’t be surprised that my focus is definitely going to be on digital marketing ideas for marketing your local business. Of course, you can do local offline things like join a Chamber of Commerce […]

Hi everyone, Sarah Giometti here. In today’s video, I want to talk about the best marketing strategies for a small business in 2019. Whenever I meet with a prospective client to go over what their local marketing strategy should be, there’s some very specific tasks and activities that I always recommend. The very first one […]