Category Archives for "Marketing"

Feb 27

What is a Marketing Mix?

By Sarah Giometti | Marketing

The marketing mix is used in the world of marketing to describe the Four P’s – or, in more recent times, the Seven P’s.  Basically, the “mix” is:  price, promotion, product, place, process, physical evidence, and people. Seven P’s I don’t want to go into a description of the seven P’s that make up the […]

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Feb 20

Marketing Communications Explained

By Sarah Giometti | Marketing

If you study marketing at all, you’ll come across an area called marketing communications.  In that area, you’ll consistently hear about the “Four P’s.”  What are the Four P’s, you ask?  Why it’s price, place, promotion, and product, of course!  Blah, blah, blah – how boring! Marketing Communications The only thing you really need to […]

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Feb 06

What is the Definition of Marketing?

By Sarah Giometti | Marketing

What is the Definition of Marketing? Many people confuse “marketing” with “advertising.” I’ve written this article as a guide to help put both of these very different activities into perspective. Definition of Marketing The American Marketing Association says “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that […]

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