Category Archives for "Small Business Marketing"

Apr 26

How Often Should You Redo Your Local Business Website?

By Sarah Giometti | Small Business Marketing

These days, successful marketing happens almost entirely online, especially for small local businesses. If you want to reach your market, you need to have well-executed inbound marketing strategies, an active social media presence, and an easy-to-use and informative website. While many factors affect the effectiveness of each of these marketing strategies, one factor remains equally […]

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Apr 16

What is the Difference Between Digital Marketing and SEO for Small Business?

By Sarah Giometti | Local SEO

Video Transcript: Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to talk about the difference between SEO (search engine optimization) and digital marketing. In reality, the big difference is, digital marketing is all encompassing. When you use that term, it means everything digital for marketing your business. It […]

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