Why Pay-to-Play on Facebook Is a Good Thing for Your Local Business

Why Pay-to-Play on Facebook Is a Good Thing for Your Local Business

2018 has been called the year of the “Facebook Apocalypse” due to algorithm changes that emphasize interactions with friends– not businesses. While this makes it easier for you to find out about pregnancies and weddings of people in your network, it also means that you’re less likely to see the latest posts of the businesses…

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How to Connect with Local Customers Via Social Media

How to Connect with Local Customers Via Social Media

So you have a local business. The kind of business where people can walk in and get a cup of coffee, or a haircut, or a custom made saddle. Yes, people still buy custom made saddles. They also buy spurs and ropes. But that’s better off being the subject of somebody else’s blog. The point…

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One Powerful Tip to Build a Local Social Media Following

One Powerful Tip to Build a Local Social Media Following

One of the many myths about social media marketing is that you have to get a huge number of followers for it to be successful. As with most myths, there’s a measure of truth here, and it’s also a little out of focus. There are many reasons why an enormous list of followers might be…

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How to Grow Your Instagram Community Using 5 Simple Tactics

How to Grow Your Instagram Community Using 5 Simple Tactics

While many social media platforms have made it more difficult to organically reach followers, Instagram remains a platform where such interactions are simple. In fact, brands maintain regular engagement with around 4% of their followers on Instagram (which may not seem like much but is massive compared to the less than .1% of the followers…

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How to Create Influence Through Social Media

How to Create Influence Through Social Media

Social media is king when it comes to advertising today. Not only can you easily increase your exposure, but you can also gain real influence in the community or niche you want to reach. Of course, this tactic only works when you leverage social media effectively. So how do businesses succeed in gaining a powerful…

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How to Rank YouTube Videos in Google

How to Rank YouTube Videos in Google

Videos have become the most powerful way to reach customers online today. Unfortunately, these videos don’t have nearly as much power if they don’t rank on Google and other search engines. That’s the big question, right? How can we rank YouTube videos in Google? Luckily, there are six key tips on how to rank YouTube…

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7 Awesome Steps to Grow Your Social Media Following

Social media has become the number one way to reach customers. Success on social media isn’t just a bonus anymore; it’s a business imperative. That’s why you need to invest in growing your social media following every day. To make this a little easier (especially when you’re just starting out), we’ve identified seven awesome steps…

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Social Media Trends: 7 To Watch For 2017

2017 is here and it’s time for our annual social media trends outlook for 2017! Hope you’re just as excited to get the new year kicked off and welcome to the blog. There’s no question that if you can keep up with the ever-changing social media trends of today, it can bring huge rewards for…

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