Do You Still Need Directory Submissions For Local SEO?

By Sarah Giometti | Local SEO

May 09
Do You Still Need Directory Submissions For Local SEO

The world of search engine optimization (SEO) is constantly evolving, and local SEO is no exception. As one of the most crucial components of local SEO, directory submissions have been utilized by businesses for years to boost their local online visibility. But in today’s digital landscape, the question on many business owners’ minds is “Do you still need directory submissions for local SEO?”

In this blog post, we’ll dive into the role of directory submissions in local SEO for businesses, their current relevance, and their potential benefits. We’ll also explore other factors that contribute to local SEO success, such as consistent NAP information, online reviews, and Google My Business.

What is Local SEO?

Before we delve deeper into the role of directory submissions in local SEO, let’s first define local SEO and its significance for businesses. Local SEO aims to optimize a business’s online presence to help them reach their local audience and improve their visibility in local search results. Local SEO is important because it can lead to more targeted traffic, higher conversion rates, and improved brand recognition.

The Role of Directories in Local SEO

Directories are websites that list businesses’ details such as name, address, phone number, and website URL. In the past, directories were highly utilized for SEO purposes but over time, their importance has waned. However, they still have a role to play in today’s local SEO. Submitting business information to directories can help increase their online visibility in local search results, especially for businesses that are not yet popular enough to show up on the first page.

Directories also provide additional benefits such as helping businesses improve their online reputation, boosting their backlink profile, and improving brand authority. However, it is important to note that submitting to low-quality directories can harm a business’s online reputation. Quality over quantity is key in directory submissions.

Factors to Consider

Directory submissions are just one of many factors that contribute to local SEO success. Other factors include consistent NAP information, customer reviews and ratings, Google My Business, and online citations. Consistent NAP information ensures that your business citations, such as Google My Business listings, are accurate. Online reviews and ratings can significantly boost trust and credibility, while Google My Business can improve local search visibility.

The Value of a Local SEO Audit

To determine the areas of their local SEO that need improvement, businesses should consider a local SEO audit. A local SEO audit analyzes a business’s local online presence, identifies potential issues and missed opportunities, and provides actionable insights to improve local SEO performance. By requesting a local SEO audit, businesses can better gauge their current performance, identify areas for improvement and develop a strategy to optimize their local SEO efforts.


In conclusion, directory submissions are still relevant in the world of local SEO. Although they are not as critical as they once were, submitting your business information to directories can still positively impact your online visibility and reputation. However, submitting to low-quality directories can have negative consequences. Therefore, directory submissions should be done carefully and with deliberation.

Other factors also play a role in local SEO, such as consistent NAP information, customer reviews and ratings, Google My Business, and local citations. Business owners should also consider a local SEO audit to gain insights into their local SEO performance and identify opportunities for improvement. By following these simple steps, businesses can improve their local online visibility, attract more targeted traffic, and increase conversions.

Does your local SEO effort need more fuel? The Provaro Marketing team is happy to assist you! We encourage you to use our free tool for an SEO audit and get a better idea of how your current efforts are working out. Then get in touch with us online, or call us at 707-595-7002 to learn more about how Provaro can jumpstart your business’ local SEO efforts.

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About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.