While social media has existed for many years now, you must admit that it was Facebook that caused the social media revolution. That’s right, it’s being called a revolution – because they loaded their muskets, took positions in the trees, and mowed down the old regime as they formed ranks. OK, that was a joke, but not too far from the truth. Large-scale communication over the Internet was going on in basically the same old way – by the numbers – then came Facebook. They changed the rules and won the battle.
Facebook changes – period. These changes are made based on usage and research. They’ve happened before, they’re happening now, they’ll continue to happen, and they must happen in a truly successful business model. You change (hopefully for the better) or you become tiresome and obsolete. When you base your changes on real data, you improve – and that’s what we believe this newest Facebook change is – an improvement.
Most time spent on Facebook revolves around images. Previous to this newest change, the only real estate you had on the Wall of your Facebook page was your profile pic. You could increase the height of your profile pic to 540 pixels to take advantage of this real estate, but that was it. And if you did that, your tabs were pushed down to a potentially unnoticeable level on your page. What to do, what to do?
The answer to the question of where to find more graphical real estate for your Facebook business page was the default landing page. You could set a tab where non-fans of your page would land when they visited your page – great – problem solved! Well, sort of. Then you had the issue of fans landing on your Wall and missing your landing page. What to do, what to do?
The Facebook Timeline format gives you all sorts of cool new toys to play with to make your page better – not least of all, tons of real estate for images!
That’s a whole lot of images – all crammed into the most important spot on your page – the top! What happened to the landing page? It’s gone – and that’s just fine. Now – all people see the same imagery when they visit your page. The cool part is – you can still use apps to create tabs – and you can still link directly to those tabs from ads and anywhere else on the web where you control the link. Get excited people – this is all great news!
Okay, okay – I could go on and on about all the other cool things that timeline offers you, but I don’t want to turn this article into a dissertation – so I’ll write about it next week. You have until the end of March to work out your graphical plan for all this brand new real estate Facebook has delivered – so think it through and come up with something really cool. See Part 2 where I discuss pinning posts, highlighting posts, private messages to your page, and big-time app space – oh my!
Take full advantage of the new Facebook Timeline and let us do it for you as part of our social media marketing services!
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