The New Facebook Timeline – Part 1

By Sarah Giometti | Facebook

Mar 12

While social media has existed for many years now, you must admit that it was Facebook that caused the social media revolution.  That’s right, it’s being called a revolution – because they loaded their muskets, took positions in the trees, and mowed down the old regime as they formed ranks.  OK, that was a joke, but not too far from the truth.  Large-scale communication over the Internet was going on in basically the same old way – by the numbers – then came Facebook.  They changed the rules and won the battle.

Facebook Changes

Facebook changes – period.  These changes are made based on usage and research.  They’ve happened before, they’re happening now, they’ll continue to happen, and they must happen in a truly successful business model.  You change (hopefully for the better) or you become tiresome and obsolete.  When you base your changes on real data, you improve – and that’s what we believe this newest Facebook change is – an improvement.

Most time spent on Facebook revolves around images.  Previous to this newest change, the only real estate you had on the Wall of your Facebook page was your profile pic.  You could increase the height of your profile pic to 540 pixels to take advantage of this real estate, but that was it.  And if you did that, your tabs were pushed down to a potentially unnoticeable level on your page.  What to do, what to do?

Default Landing Page

The answer to the question of where to find more graphical real estate for your Facebook business page was the default landing page.  You could set a tab where non-fans of your page would land when they visited your page – great – problem solved!  Well, sort of.  Then you had the issue of fans landing on your Wall and missing your landing page.  What to do, what to do?

Introducing . . . Facebook Timeline

The Facebook Timeline format gives you all sorts of cool new toys to play with to make your page better – not least of all, tons of real estate for images!

  • First, your cover image (a whopping 851w x 315h) is plastered right across the entire width of the top of your page – awesome!
  • Second, your profile pic is now a perfectly-neat little square (180×180) and is perched oh so wonderfully on the bottom edge of your cover image (23 pixels from the left edge of your cover, and 239 from the top) and it matches the thumbnail that appears when you post and comment.
  • Third, your tabs are no longer tabs, but apps (as they’ve always been) represented by what?  Anybody?  That’s right – more images!  They sit right under your cover, where everybody can see them, and you can control the imagery (111×74) by which they’re represented.

That’s a whole lot of images – all crammed into the most important spot on your page – the top!  What happened to the landing page?  It’s gone – and that’s just fine.  Now – all people see the same imagery when they visit your page.  The cool part is – you can still use apps to create tabs – and you can still link directly to those tabs from ads and anywhere else on the web where you control the link.  Get excited people – this is all great news!

But What About The Timeline?

Okay, okay – I could go on and on about all the other cool things that timeline offers you, but I don’t want to turn this article into a dissertation – so I’ll write about it next week.  You have until the end of March to work out your graphical plan for all this brand new real estate Facebook has delivered – so think it through and come up with something really cool.  See Part 2 where I discuss pinning posts, highlighting posts, private messages to your page, and big-time app space – oh my!

Take full advantage of the new Facebook Timeline and let us do it for you as part of our social media marketing services!

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.

(1) comment

Add Your Reply