GMB Is Now Google Business Profile: What Does This Mean for Local Businesses

By Sarah Giometti | Google My Business

Feb 22
GMB Is Now Google Business Profile- What Does This Mean for Local Businesses

Google has announced that Google My Business (GMB) will be renamed Google Business Profile. The new name also comes with new updates that can influence your local SEO efforts.

Here’s what you need to know about the change and what you can expect from the new development.

How Is Google Business Profile Different

In addition to changing the name from Google My Business to Google Business Profile, the search engine giant has also announced that claiming your business profile can now be done directly from Google search or Google Maps. All you have to do is search for your business name on Google or look for it on the Google Maps app, and from there you can claim or edit your listing. You can verify your profile or add information about your business, such as opening hours, email addresses, or even add photos to your listing.

While this option is nothing new, Google is making it clear that this is going to be the only way to manage your single listings as the Google My Business model will not be working very soon.

If your business has multiple locations, then you can use the Business Profile Manager to manage your listings.

What Does This Mean for Local Businesses?

Google claims that it’s only trying to make things easier for businesses with this change. The search engine giant is now deliberately pushing businesses with single listings to manage their listings via Google search or Google Maps instead of relying on the soon-to-be outdated Google My Business console. At the same time, the Google Profile Manager will focus on offering support to larger, multiple-locations businesses.

While new Google changes or updates usually mean that you have to rethink at least part of your SEO strategy, it’s not the case for this one. Whether you are a business with just one location or are managing different locations across the country, there’s nothing you need to do to prepare for this change. However, this can be a great opportunity to revise and improve your local SEO strategy.

How Provaro Marketing Can Help

Whether it’s an algorithm update or a new function, businesses need to be on their toes and adapt on the go to remain relevant. And that can be very challenging, especially with the multitude of tasks small businesses face.

The good news is that help is just one click away. At Provaro Marketing, we focus on providing quality solutions to local businesses to help them rank high on the search engines.

If you already have a local SEO strategy in place and want to see if it’s actually working as it should and what needs to be changed, then you can sign up for our free local SEO audit.

If you’d like a little guidance and help with your local marketing efforts, fill out our online form, or call us at 707-595-7002 to learn more about how Provaro Marketing can help.

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What To Do If Your Business Is Not Showing Up On Google
What Kinds Of Businesses Need Local SEO?
Top 10 Ways To Improve Your Local SEO Right Now

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.