Google on mobile-friendly websites and its effect on rankings

By Sarah Giometti | Google

Apr 21

At the end of February, Google announced a change to their ranking algorithm. The biggest change has to do with mobile-friendly websites. If your website isn’t mobile-friendly, you’ll see a decrease in your rankings on mobile searches. Google aims to provide the most useful, and user-friendly, experience to their users. With mobile searches rapidly increasing every year, Google aims to give their mobile users the best experience possible. This means providing mobile-friendly results to search queries. This is the first time that Google has clearly stated that not having a mobile-friendly website will affect your rankings. Today the scheduled change took place, and the impact will be felt worldwide.

If you’re not sure whether or not your website is mobile-friendly, you can use Google’s tool below to find out. Enter your URL and click ‘Analyze’.

After the test runs it’s course, you should receive a green message stating “Awesome! This page is mobile-friendly.” If this isn’t the message you receive, you must take action quickly. If your site is well ranked, you are taking a great chance to lose all of your ranking after the end of April. Need to update your website to be mobile-friendly? Request a FREE website consultation today!

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.