At the end of February, Google announced a change to their ranking algorithm. The biggest change has to do with mobile-friendly websites. If your website isn’t mobile-friendly, you’ll see a decrease in your rankings on mobile searches. Google aims to provide the most useful, and user-friendly, experience to their users. With mobile searches rapidly increasing every year, Google aims to give their mobile users the best experience possible. This means providing mobile-friendly results to search queries. This is the first time that Google has clearly stated that not having a mobile-friendly website will affect your rankings. Today the scheduled change took place, and the impact will be felt worldwide.
If you’re not sure whether or not your website is mobile-friendly, you can use Google’s tool below to find out. Enter your URL and click ‘Analyze’.
After the test runs it’s course, you should receive a green message stating “Awesome! This page is mobile-friendly.” If this isn’t the message you receive, you must take action quickly. If your site is well ranked, you are taking a great chance to lose all of your ranking after the end of April. Need to update your website to be mobile-friendly? Request a FREE website consultation today!
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